Nutshell contact page example and notifications screenshot

[[email protected]]

Categorizing your incoming messages this way makes for more effective sorting and distribution when multiple departments are involved. It also opens the door for designing forms tailored to the customer or prospect’s needs.

Nutshell contact form example new form type screenshot
Keep it short and sweet
Research suggests that the fewer the number of fields in your contact form, the greater the chance of visitors completing the form. And it stands to reason that your audience would want to waste as little time filling in a form on your website as possible.

While a form with three fields seems to be most attractive to mexico phone numbers visitors, marketing experts recommend creating forms with between five and eight fields at most. This approach offers the best way to gather quality leads with the information you need to take the relationship to the next level.

Provide explanations for complex fields
Basic form fields like “Full Name” and “Email Address” are clear, requiring no further explanation. However, your website contact form may include fields that visitors could interpret in different ways or may request information using industry-specific jargon.

In these instances, it’s best to include microcopy at these points on the form. Microcopy comprises short explanations per field, clarifying the information the visitor should include in that field.

Nutshell contact form example adding email address field screenshot
Nutshell contact form example adding company name field screenshot
Test various form formats
From button color and text to different fields, layouts, and graphic elements, testing different versions of your form is a great way to gauge how visitors respond to and engage with it.

You could even experiment with how your visitors access your form, such as where you place your “Contact Us” or “Sign Up” CTA button.

Bear in mind that when testing different contact form elements, ensure you test only one aspect at a time. Trying multiple variations at once will make it hard to identify what worked and what didn’t.