Link to, like, or repost positive content that comes from customers. user-generated content on starbucks instagram Keep your brand honest and transparent and, above all, authentic. Trying to game the system to build trust is easily seen through by consumers. If a brand has nothing but great reviews, this may be seen as inauthentic, as no one likes every single brand they try. It is also a sign of “trustwashing,” and that loses a customer’s trust instantly.
Getting rid of negative reviews leaves customers wondering what else the brand has hotels and motels email list to hide. Address negative reviews rather than trying to erase them. Seeing that a company cares about a poor customer experience is another way of building trust in the brand. Be sure that your attempts to bring in customers are honest and that you don’t appear to be doing everything possible to sell the product.
Make your business open to online reviews by making sure it is on business websites that gather opinions. More than 63% of customers look at reviews on Google before they go to a business. And, almost 90% of consumers want a real person’s recommendation rather than Siri or Alexa. Be consistent with your brand. Any other trust that you’ve built won’t mean much if the product is inconsistent.