Reflections on the Buyer’s Journey and Continuous Optimization
Posted: Sat Jan 04, 2025 5:08 am
And I must say, I was pleasantly surprised by the remarkably positive numbers. The signup conversions, initially hovering at 10.5%, escalated to an impressive 14.4%. Yes, a whopping 37% increase in signup conversions on our platform! Contrary to our initial assumptions, a streamlined journey to the signup page proved to be vastly more effective than one with an additional page acting as a “hurdle.” The obvious is only obvious after being tested You might be thinking, “But it’s obvious that conversions would increase; you’re directing people straight to the conversion page.
” However, is it really that obvious? Based on numerous tests I’ve conducted in canadian healthcare and medical email list this direction, I can assert with 100% certainty that it’s not always a given that conversions will increase. Some tests I’ve conducted have shown results opposite to those presented in this article. “But, Guilherme, how can I know if this will work for my company?” The straight-to-the-point answer is: by testing, testing, and testing.
I’m not writing this post intending to advocate whether a simplified journey is better or worse. For years, we’ve utilized our blog, rich materials, and newsletters, among other channels, as sources of education and information for our users. We understand that a less convoluted journey yields incredible and sustainable results for businesses. What I want to underscore here is the importance of constant testing, structured within your marketing tactics.
” However, is it really that obvious? Based on numerous tests I’ve conducted in canadian healthcare and medical email list this direction, I can assert with 100% certainty that it’s not always a given that conversions will increase. Some tests I’ve conducted have shown results opposite to those presented in this article. “But, Guilherme, how can I know if this will work for my company?” The straight-to-the-point answer is: by testing, testing, and testing.
I’m not writing this post intending to advocate whether a simplified journey is better or worse. For years, we’ve utilized our blog, rich materials, and newsletters, among other channels, as sources of education and information for our users. We understand that a less convoluted journey yields incredible and sustainable results for businesses. What I want to underscore here is the importance of constant testing, structured within your marketing tactics.