However, when we understand that quality content is what Google is prioritizing now, I invite you to reflect. In 2024, the extensive adoption of Artificial Intelligence has made content creation more accessible than before. However, this has also increased the risk of producing, disseminating, and consuming subpar, superficial, inaccurate, and mediocre content. When we examine most of the sites that were deindexed after Google’s update, what we find is a pattern of mass-produced AI-generated content with very little (or none at all) human editing, resulting in generic, shallow, outdated content that violates Google’s spam guidelines.
as the bar for quality and user expectations only continues to rise. High-quality content becomes security and commodity brokers email list vital to differentiate oneself and achieve results. The value and potential for results of mediocre content will plummet (blue line), while the value and potential for results of high-quality content will increase (orange line). (Via LinkedIn) In a world where AI decreases the effectiveness of SEO, good content is worth its weight in gold.
So… What Is The Future of SEO? And How Can We Be Prepared? Now that we understand where Google is heading, it’s time to get practical: how do we adapt our content strategy to ensure it meets the expectations of the future SEO guidelines? We can divide the best SEO planning practices into two fronts: Strategy for choosing topics; Essential elements of on-page optimization. Let’s explore each of these separately.