Leverage Static Content To build an interactive e-book, you don’t need to start from scratch. Start by transforming existing static e-books into interactive formats, incorporating elements such as quizzes, videos, and links. This not only revitalizes old content but also gives you a new way to engage your audience. If you have a tool like Ion, which offers a variety of templates, this process will be much easier and faster.
What works in Rock Content’s interactive e-book strategy may not work with your manufacturing email list audience. What we focus on is to guide and offer tips on how we do it, but it is essential that you always carry out tests to understand what works best with your persona. With Ion, you can duplicate an entire experience with just one click, make adjustments to your e-book’s layout, colors, or navigation to meet your test needs, and the platform will take care of running it for you.
“A” Test “B” Test. In this e-book, we are testing conversion rates with and without the section “First Things First!” Set a Goal for Your Content When building an interactive e-book, define a clear objective for this material – to engage the sales team, to encourage the download of static material, or to promote sharing on social networks – and include CTAs (call-to-action) throughout the interactive content. Don’t just wait for the concluding chapter of the e-book to mention your product or solution.