Attracting personas interested in the topic. Yet, it is possible to have blog posts that talk about a product in the same strategy, helping those already in the buying decision stage. Webinars Webinars are content designed for people who want to learn more about a certain topic. This format is a great content option for personas who already know they have a problem and want to identify solutions.
These are usually users who are at the MOFU stage. Interactive content Interactive local marketing email list content is also very broad-ranging. This format can attract traffic since it offers something valuable in return due to the interactivity factor. This model works well for people who want to know about a subject and for those already looking for the right solution. Interactive content is a great option for attracting leads and generating engagement.
Podcasts and videos If we consider the purpose of the content, podcasts and videos are quite similar. Therefore, both work well for personas that are in the learning phase. These formats usually present a topic, promote discussion, and are very educational. So, they work well with TOFU and MOFU personas. The choice of the right buyer persona in Content Marketing is essential. Content needs to fit the audience, and this is only possible if you understand the habits and needs of the brand’s average consumer.