Writing a guest post that links back to it. Adding a link to the homepage, top of blog, email signature. 5. Skip the SEO Shortcut Whether you’ve been in the content marketing game for five years or five minutes, you’re likely to be familiar with a common SEO shortcut. This shortcut says the ideal keywords to target have a high volume and low competition.
But MarketMuse’s Jeff Coyle notes there are a few ways this shortcut could insurance email list backfire: You’re stuck with the keyword-based content. The high-volume, low-competition keywords may not be all that exciting or even aligned all that well with what you do. Write an article around it anyway and you could be stuck with a mediocre blog post — that’s going to stay with you the rest of your life.
You’re not alone in your thinking if you’re taking this common SEO shortcut. Other people are doing it, too. That means the high-volume, low-competition keyword you selected will eventually become high-volume, high-competition. You’ll be fighting to rank for a keyword that’s not all that great to begin with. You’re not personalizing the data. The competition rank is built for PPC, not optimization. It’s also based on a brand new website, not your specific site.