How to create sponsored listings on eBay?

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To create your sponsored listings, you need to go to your Seller Hub and click on the “Marketing” tab in the horizontal menu at the top of the screen, then on the “Sponsored Listings” entry in the sidebar menu on the left.
create ebay campaign 1

Then click on Create a campaign:

create ebay campaign 2

There are two ways to create a campaign. You can choose the product sheets individually in the campaign management tool (method 1) or use the bulk upload feature to upload your csv file including all the product sheets to promote (method 2). Method 2 is interesting if you have thousands of products to promote.

create ebay campaign 3

We'll focus on the first method. Once you click on "Select listings individually", you'll land on a page that lists all the products you've saved:

ebay sponsored ads 4

You can use the filter options and the search engine to more easily access the listings you want to promote. eBay can recommend products to sponsor. In general, it is worth following eBay's recommendations, but you are of course completely free to choose the items to include in your campaign:

ebay recommendations sponsored listings

After you have selected all the product listings to promote, you need to set an advertising rate (by clicking the blue button at the bottom right of the screen). The advertising rate is the percentage of the sale austria whatsapp list price that you are willing to pay to promote your ad. If you are using Google AdWords, this is similar to an auction (except that the bids are for an amount, not a percentage). The higher the percentage you are willing to pay, the more visible your ads will be. You can set the percentage at the campaign level (same percentage for all products) or at the product level. Sometimes eBay offers an average rate that is the rate charged by sellers selling the same products as you.