Simply because of its effectiveness. Emails are way more effective than other Digital Marketing strategies. For example, when compared to social media, emails still have a wider audience, and users consider business communication via email more credible. Also, an average email reaches 3x more audience than a Facebook post. Another point in email marketing’s favor is its solid ROI.
To illustrate, email campaigns generate almost 4,000% of ROI on average, which finance and banking email list is absolutely impressive. These are only key highlights approving the efficiency of this strategy. Primarily, email marketing allows you to choose the right message and send it to the right customer. Why you need different types of email While picking up emails and encouraging people to interact with your product or website, an ultimate goal is to convert them into customers.
Effectively turning all those contacts into paying users highly depends on the emails you send. Sending one type of email may not (and even won’t) bring many results. Customers get bored and start to ignore the same old newsletter. So, you should think of diversifying messages from your end. Try to mix things up. Your subscribers would appreciate that, resulting in the benefit of higher open rates increasing sales.