This is a great example of third-party data being used to drive
Posted: Thu Jan 02, 2025 10:16 am
Data-driven marketing. While the USPS is one of the most reliable sources for third-party data, there are many other sources that have valuable information, some of which are dependent on the industry. Abreva Goes Younger The cold sore medication Abreva realized they needed to reach a younger audience. Previously, much of their marketing efforts were aimed at a 35+ audience, whom they reached through television.
However, they found that most people get their first cold sores while a teenager, making chemical manufacturers email lists this a prime demographic. However, cold sores are a tricky topic, especially for teens. Abreva solved this hurdle by creating 119 different ads to show on YouTube to targeted individuals based on what they watched, so there was a specific ad for teens watching a make-up tutorial as opposed to teens watching celebrity gossip videos.
This ensured that the ads were geared toward the viewers’ interests. It also saw a 342 percent increase in search interest and a 41 percent increase in ad conversion. What Are the Main Data-Driven Marketing Tools? Buzzsumo This paid tool helps you track your own digital performance while also giving you insight into competitors’. Buzzsumo is an ideal resource for researching keywords as well as finding trends to help you optimize your own content strategy.
However, they found that most people get their first cold sores while a teenager, making chemical manufacturers email lists this a prime demographic. However, cold sores are a tricky topic, especially for teens. Abreva solved this hurdle by creating 119 different ads to show on YouTube to targeted individuals based on what they watched, so there was a specific ad for teens watching a make-up tutorial as opposed to teens watching celebrity gossip videos.
This ensured that the ads were geared toward the viewers’ interests. It also saw a 342 percent increase in search interest and a 41 percent increase in ad conversion. What Are the Main Data-Driven Marketing Tools? Buzzsumo This paid tool helps you track your own digital performance while also giving you insight into competitors’. Buzzsumo is an ideal resource for researching keywords as well as finding trends to help you optimize your own content strategy.