EEAT by delivering content rooted in expertise and professional experience. This approach signals to Google’s AI that the content is both reliable and valuable, making it more likely to be featured in AI Overviews. By prioritizing EEAT and integrating expert insights, marketers can enhance their SEO effectiveness, ensuring their content resonates well within the new AI-driven search dynamics. User Engagement and Conversion While AI Overviews might initially decrease the number of clicks to actual web pages, they also present an opportunity for marketers to capture interest quickly.
If the AI pulls content from your site into the overview, this could increase brand visibility freight forwarders brokers email lists and perceived expertise. Marketers will need to be strategic about content placement and the use of structured data to ensure visibility in both AI Overviews and traditional search listings. Business and User Implications As reported by Michael Liedtke in AP News, there is concern among publishers about the potential economic impact of AI Overviews.
As we stated, the technology’s ability to synthesize content could lead to a decrease in traditional page visits, affecting ad revenues critically. This is something that we’re already talked about, particularly because we’ve seen how traffic has dropped, and CTR keeps decreasing with time. According to the “2024 Digital Experience Benchmark Explorer“, a study by Contentsquare, 55% of websites across various industries experienced a decline in traffic in 2023 compared to the previous year.