Renault - Cars to Work (case study) Johnnie Walker’s “Errata at 88”: Entertainment Lions for Music winner, reviving a forgotten female pioneer of Bossa Nova in Brazil, securing her cultural legacy. Johnnie Walker - Errata at 88 (case study) You can check all the winners, including the ones highlighted here, on the official page by clicking here. These campaigns exemplify the power of creative excellence in advertising, showing how bold, authentic narratives and innovative approaches can leave a better and lasting impression.
Cannes Lions 2024 highlighted some trends that need attention: Generative AI: AI small business email list is not just for tech geeks anymore. It’s making ads super personalized and engaging, creating dynamic content that really clicks with audiences. Imagine ads that know what you want before you do! Sometimes I think they already do it… Data-Driven Insights: With third-party cookies going extinct, first-party data is the new gold rush.
It offers better insights and respects privacy, helping brands understand their customers like never before. Sustainable Branding: Being green is no longer optional. Brands are committing to eco-friendly practices and transparent reporting. Doconomy’s 2030 Calculator is a prime example of how sustainability can be integrated innovatively into brand strategies. This tool allows brands to be transparent about their carbon footprints, empowering consumers to make informed decisions.