How much does an email campaign cost? [Cost items & orders of magnitude]

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The cost of an email campaign depends on many factors and the cost difference between two campaigns can be significant depending on the software chosen, the number of emails sent, the level of personalization of the emails, the type of sending: newsletter vs. scripted campaigns, editorial emails vs. promotional emails, etc. It is to help you see more clearly about the cost of an email campaign that we have designed this complete guide.

Discover the main factors impacting the cost of an email campaign.

Summary

The cost of an email campaign – Summary table
The cost of an email campaign varies within a fairly wide range. Depending on whether you carry out your campaigns yourself, internally, using email software or whether you outsource all or part of the creation of your campaigns (to an agency, to a freelancer ), the cost will be very different.

Here is a summary table of orders of magnitude of the possible options which crosses each type of campaign envisaged with a service provider or a solution.

TPE
1 newsletter/month
10,000 emails
No scenario
1 landing page only

SME
3 newsletters/month
100,000 emails
Scenario
1 landing page only

ETI
1 newsletter/week
200,000 emails
Complex scenarios
Multiple landing pages

Software
Monthly Subscription 0€ – 20€ / month 12€ – 50€ / month 50€ – 300€ / month
Cost of email design (mockup + content)
Freelance 100€ – 1000€ 200€ – 1200€ 250€ – 1500€
Web design agency 500€ – 4000€ 1500€ – 5000€ 2000€ – 6000€
Cost of creating the landing page
Freelance 50€ – 1000€ 50€ – 1000€ 200€ – 2000€
Web agency Not suitable 300€ – 7500€ 1000€ – 20 000€
Let’s break down the cost of an email campaign together
The cost of the software
The cost of the software should be anticipated if you plan to create your campaigns yourself or if you plan to entrust the creation of them to your teams. If you use a service provider, it is obvious that this cost will not be taken into account.

What you need to know about the cost of email marketing software is that there are three main pricing plans:

ceiling on the number of contacts,
number of emails sent,
number of credits.
Overall, a few dozen euros will be enough to have most of the dominican republic whatsapp lead necessary features, but it can climb to €300 for some more advanced capabilities, let's look at this in detail.

Each of these formulas has its own specific features and to help you identify the one that best meets your expectations, I will immediately present the three pricing models and examples of prices for each model.

Pricing model based on the number of contacts
In this model, the subscription price depends only on the number of contacts in your database. Very convenient if you want to send newsletters, because the subscriber base is usually small, which then makes it possible to send newsletters at a low cost.

Regardless of the sending frequency, whether daily or monthly, the price will be unchanged. This is the pricing model used by MailChimp, here is an excerpt from the pricing grid: