What are the latest trends in the beauty supplements market?

[Jahangir655]

Over the last 618 shopping festivals in China’s e-commerce platforms, there has been a significant 500% increase in searches for anti-aging products across all demographics. Those under 35 accounted for one-third of health and wellness shopping in 2021. And in 2022, Chinese Gen Z consumers surpassed those between the 30s to 40s when it comes to searching for and buying anti-wrinkle items on Tmall.

Tmall has also reported that beauty is now the most expanding segment in its health and wellness portfolio. T-mall’s recent statistics have revealed a spectacular surge in the consumption of beauty supplements. They are doubling from before. Moreover, buyers are even ready to pay higher prices for these products.


Beauty Supplements on Xiaohongshu
What are the latest trends in the beauty supplements market?
The rise of nutricosmetics
Nutricosmetics is the newest development in skincare technology. It concentrates on list of el-salvador cell phone numbers nourishing and revitalizing hair, skin, as well as nails from within rather than through topical application. Data shows that two-thirds of Chinese customers agree with this concept of consuming beauty supplements to improve their skin health. An even higher figure can be seen among Millennials aged 18-35. Four out of ten have already used such nutritional aids for their appearance at some point.

Nuts lead casual snack sub-category in China
According to statistics, the sales of casual snacks on the Alibaba platform are mainly nuts, which account for 21.3%. Followed by biscuits, cakes, and Halogen food.

Why do the Chinese love nuts, walnuts, and pecan?
In 2022, the main considerations for Chinese nut consumers to buy nuts are taste, quality, price, freshness, and nutritional value. More than 50% of consumers will give priority to factors such as taste, quality, price, freshness, and nutritional value.