DOWNLOAD Note: Looking for a better way to generate and measure leads? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, details about the company and their web visit, and more. Qualified Lead Volume Is the Ultimate Lead Generation KPI Marketers know that the end goal of every effort, including lead generation, is to ultimately drive more revenue. But there are a lot of factors (like time, sales teams, and more) littering the path from new lead to new customer — most of which don’t have any bearing on the efficacy of your initial lead generation.
So you can’t always draw a direct line from leads generated to revenue. Because of that, some marketers and salespeople swing too far in the other direction, focusing on vanity metrics such as: Impressions and colombia business email database clicks Outreach volume (calls, emails, etc.) Bounce rate and session duration. Those metrics (and others often hailed as top lead generation KPIs) don’t say much about the very thing they’re supposed to measure — lead generation.
generate or whether those leads are actually qualified. They don’t even tell you how much those leads cost. Vanity lead generation metrics tell you about output and investment, not real, revenue-driving results. Instead, we argue that lead generation should be measured using qualified lead volume as the top-down KPI — because growing the number of qualified leads that your efforts create is the most immediate result of effective lead generation as well as marketing strategy and tactics.