Capturing buyer intent is great, but it’s not the end. In the next sections, I want to show you some ways in which you can use this data to find specific opportunities to grow your business. How to analyze buyer intent Using a subscription data platform allows you to find answers to all sorts of questions. Inferring buyer intent from demographic data Maybe you’re wondering whether customers from a particular industry or of a particular size are a better fit for your product.
of the niche they operate in and review their key metrics. user buyer intent data mrr Which group is the biggest contributor to your revenue? Where is retention the highest? Which czech republic business email database group has the highest LTV? Repeating this type of analysis across various dimensions (industry, size, etc.) allows you to build a profile of the best type of customer. You can then go back to your buyer intent tools and set them up in a way that identifies and gives priority to leads who possess those attributes.
Here is an example of what this looks like in Pipedrive. buyer intent data lead scoring Understanding the behavior that drives conversions You can perform a similar analysis to understand what are the actions that guarantee the highest probability that a prospect becomes a long-term loyal customer. Let’s say you’re making a big bet on a particular piece of content. You believe that you can educate your prospects through it and: a) make them more likely to become customers; b) keep them for longer.