To thrive in today’s crowded environment, you need a strong lead generation strategy that puts your product in front of customers. In this post, we’ll explore the timeless strategies that today’s smart SaaS companies use to generate leads. Note: Want to grow your leads overnight? You can try Leadfeeder free for 14 days here and use data-driven strategies for effective lead generation. 1. Get customers to bring SaaS leads to you Despite a minimal marketing budget, Dropbox is worth billions.
They’re also the poster company for “viral” referral marketing. And when you consider their growth metrics, it’s easy to see why: September 2008: 100K registered users December 2009: 4M registered estonia email list users September 2017: 33.9M registered users dropbox referral campaign Fortunately, you don’t need your referral marketing campaign to go viral in order to generate leads. During our launch phase, Leadfeeder used referral marketing to accelerate growth and acquire new users for our MVP (minimum viable product).
After referring new customers to our free trial, we rewarded users with premium feature unlocks and more time to enjoy their trial. This is partly responsible for our 6-month rise from $0-150K in monthly recurring revenue (MRR) without a sales team. If you’re an up-and-coming SaaS company, don’t underestimate the value of building your referral-friendly free trials. 2. Get chatbots to generate leads for you At the helm of a two-person SaaS startup, Pardeep Kullar and Joe d'Elia were struggling to juggle sales, marketing, and customer support for Anymail finder, an email verification SaaS.