3. Decide on Your Target Audience
Ideally, you want to decide on the who your blog will reach and start learning how to find your target audience well before you pick a domain name—because who your readers are can make a big difference on your branding decisions ranging from the name of your blog, to the colors, logo design features and more.
How to Choose a Domain Name That Matches Your Target Audience (Brand Color Emotions)
In making decisions about the audience you’ll be creating content for, seek to answer questions like:
Who are a few specific people you’ll be blogging for?
Which demographics and psychographics describe the people in your ideal audience?
What are the kinds of problems you hope to solve for your readers?
For instance, if you’re starting a blog about money-saving tips aimed at stay-at-home moms with young kids, it will look quite different from a blog about money-saving tips for young male startup founders and entrepreneurs. You’ll naturally want to choose a domain name that resonates most with your audience of stay-at-home moms.
You’ll want to think about your audience not only in terms of demographics (their age, gender, physical location), but also their psychographics (values, interests, attitudes and belief systems). Are there any words you’ll want to use—or avoid—to ensure you’re sending the right signals to your target audience?
For more on this subject, read through my guide: How to Name a Blog (the Smart Way) + 25 Genius Blog Names
4. Brainstorm Words Related to Your Blog
Now that you’re clear about your blog’s niche, angle, and who your afghanistan telemarketing data audience is going to be, it’s time to start brainstorming words to help choose a domain name.
It’s time to grab a sheet of paper, open a new Google Doc, or open your favorite mind-mapping application.
Brainstorming Domain Name Ideas for Your Blog
Jot down as many words and phrases as you can think of that relate to your vision for your blog. These words might have something to do with:
Your niche (i.e., “gardening” or “entrepreneurship”)
Your audience (i.e., “busy parents” or “job seekers”)
Your style or personal brand (i.e., “kind,” or “irreverent,” or “magical”)
These words themselves may not become what you choose as a domain name for your blog—though you might come up with some ideas you’ll want to incorporate.
Spending some real time on this and thinking through some fun word combinations should help you to narrow down at least a few potential domain name ideas.
3. Decide on Your Target Audience Ideally,
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