Lead magnets can include webinars, ebooks, guides — pretty much anything your users will find valuable. The goal of a lead magnet is to gather more leads that can then be qualified and turned over to sales or nurtured through the marketing funnel. Types of lead magnets & examples A lead magnet can be anything your target audience finds useful, whether that is a downloadable template, regular news updates, or an ebook.
Let's look at a few B2B-specific lead magnet examples — and why they work well. Newsletter Newsletters are the most common lead magnet. Nearly every website has a form for you to "get news and updates!" The problem? Most germany email list of those leads aren't that valuable. You have no idea if they are interested in your business or where they are in the funnel. However, they are a simple, low-effort way to gather contacts.
So, how do you use newsletter sign-ups to get quality leads? Salesforce works around newsletter challenges by asking more questions in their sign up form: Salesforce newsletter lead magnet example It seems counterintuitive to have so many form fields, right? This approach helps Salesforce segment their email list and weeds out people who might not actually read the newsletter. So, while they might get fewer sign-ups, the leads they do get are higher quality.