A statement or grab a customer’s attention? If so, Facebook is a better bet for several reasons. To begin with, the platform strongly favors content formats like pictures and videos, as do the users themselves. Visually oriented advertising also does exceptionally well on Facebook. On the other hand, does your company rely heavily on sharing information like industry updates, B2B procedures, and additional professional insights? If so, it’s all about LinkedIn.
Although the average LinkedIn user certainly doesn’t have anything against azerbaijan telegram database a terrific graphic or an entertaining video, they’re really on the platform for professional content. So businesses that cater to this need will do well there. Group Function Both Facebook and LinkedIn have group functions that can be useful for reaching new customers, generating leads, and jumping into relevant discussions. However, the motivations for joining, visiting, or participating in a group can vary drastically between the two platforms.
LinkedIn users are generally looking for professional interaction when they join a particular group or jump into the discussions there. They’ve got their work hats on, looking to mingle with peers within their industry, interact with colleagues, or meet new prospective clients. Go here to interact with others in a professional capacity, and you can’t go wrong. Facebook users, on the other hand, are almost always in casual mode.