Ghost Mannequin with Motion for Activewear Campaign
Posted: Tue Jul 01, 2025 6:02 am
Client: Sports apparel startup launching an activewear line
Project Scope: 100 products including tops, leggings, and jackets
Deliverables: Dynamic ghost mannequin images showing garment fit and movement
Key Requirements:
Incorporate motion blur or multiple exposure effects in post-production
Use mannequins in active poses (e.g., running stance, stretching)
Background: clean white or light gray for online ads and social media
Highlight technical fabric features such as breathability and stretch
Deliver PNG and JPEG formats optimized for digital campaigns
Notes:
Quick turnaround requested (1 week for initial drafts)
Minimal background distractions; focus on garment performance and fit
This brief illustrates a campaign-oriented ghost ghost mannequin service mannequin project focused on conveying motion and performance through photography and editing techniques.
Example 4: Ghost Mannequin for Accessories and Details
Client: Boutique handbag and accessory brand
Project Scope: 75 products including handbags, belts, and scarves
Deliverables: Detailed ghost mannequin shots emphasizing texture and craftsmanship
Key Requirements:
Close-up shots of hardware, stitching, and fabric
Use ghost mannequin effect selectively (e.g., floating straps or handles)
Background: white or very light gray for easy integration into website and catalogs
Provide both isolated product shots and styled group shots
Deliver in PNG format with transparent backgrounds and high resolution
Notes:
Client wants minimal shadows and reflections
Detailed retouching on edges to ensure clean “floating” look
Turnaround: 3 weeks
This brief focuses on product details, demonstrating how ghost mannequin photography can extend beyond apparel to accessories.
Best Practices for Writing Ghost Mannequin Client Briefs
Specify Deliverables Clearly: Include image format, resolution, dimensions, and background color.
Define Scope and Quantity: Number of products and images per product avoids scope creep.
Detail Styling and Posing Requirements: Indicate if mannequins should be visible or completely invisible and mention any special compositing needs.
Mention Retouching Expectations: Clarify the level of editing from basic cleanup to advanced color grading or artistic effects.
Set Deadlines: Provide realistic turnaround times to manage client and production expectations.
Include Usage Context: Knowing if images are for web, print, or advertising helps tailor the workflow.
Conclusion
Client briefs are the roadmap for successful ghost mannequin projects. Whether creating standard e-commerce images, high-fashion lookbooks, activewear campaigns, or accessory showcases, detailed and clear communication of client needs ensures smoother workflows and better results. Tailoring briefs to the project type, client expectations, and product specifics helps photographers and editors deliver stunning ghost mannequin images that elevate brands and enhance the shopping experience.
Project Scope: 100 products including tops, leggings, and jackets
Deliverables: Dynamic ghost mannequin images showing garment fit and movement
Key Requirements:
Incorporate motion blur or multiple exposure effects in post-production
Use mannequins in active poses (e.g., running stance, stretching)
Background: clean white or light gray for online ads and social media
Highlight technical fabric features such as breathability and stretch
Deliver PNG and JPEG formats optimized for digital campaigns
Notes:
Quick turnaround requested (1 week for initial drafts)
Minimal background distractions; focus on garment performance and fit
This brief illustrates a campaign-oriented ghost ghost mannequin service mannequin project focused on conveying motion and performance through photography and editing techniques.
Example 4: Ghost Mannequin for Accessories and Details
Client: Boutique handbag and accessory brand
Project Scope: 75 products including handbags, belts, and scarves
Deliverables: Detailed ghost mannequin shots emphasizing texture and craftsmanship
Key Requirements:
Close-up shots of hardware, stitching, and fabric
Use ghost mannequin effect selectively (e.g., floating straps or handles)
Background: white or very light gray for easy integration into website and catalogs
Provide both isolated product shots and styled group shots
Deliver in PNG format with transparent backgrounds and high resolution
Notes:
Client wants minimal shadows and reflections
Detailed retouching on edges to ensure clean “floating” look
Turnaround: 3 weeks
This brief focuses on product details, demonstrating how ghost mannequin photography can extend beyond apparel to accessories.
Best Practices for Writing Ghost Mannequin Client Briefs
Specify Deliverables Clearly: Include image format, resolution, dimensions, and background color.
Define Scope and Quantity: Number of products and images per product avoids scope creep.
Detail Styling and Posing Requirements: Indicate if mannequins should be visible or completely invisible and mention any special compositing needs.
Mention Retouching Expectations: Clarify the level of editing from basic cleanup to advanced color grading or artistic effects.
Set Deadlines: Provide realistic turnaround times to manage client and production expectations.
Include Usage Context: Knowing if images are for web, print, or advertising helps tailor the workflow.
Conclusion
Client briefs are the roadmap for successful ghost mannequin projects. Whether creating standard e-commerce images, high-fashion lookbooks, activewear campaigns, or accessory showcases, detailed and clear communication of client needs ensures smoother workflows and better results. Tailoring briefs to the project type, client expectations, and product specifics helps photographers and editors deliver stunning ghost mannequin images that elevate brands and enhance the shopping experience.