Certainly a book to read and reread

[sohanuzzaman56]

Does everyone who starts a business have to know how to sell? Sergio Fernández is very clear: as an entrepreneur there are two skills without which you cannot survive. One is selling, that you like selling . Well, you have to do it all the time. Mertxe insisted that you should focus your energies on doing what you like, and then you can always outsource or subcontract what you don't feel capable of, don't like or simply takes up too much time that prevents you from dedicating yourself to your main activity. The opinions of the participants were varied, although I think that most of us admitted certain personal difficulties in this task.

Another part of selling is knowing how to determine the doctor data price and costs. Sergio mentions this in error 18: Budgeting with your fingers caught or giving a price that is too high and ending up without work. The experience of some of those present indicated that in the first five budgets that an entrepreneur makes, he can get caught, work twice as many hours as budgeted, or deliver the work late. However, based on these experiences, a personal scale can be built to have references to use in future quotes. Of course, putting prices on jobs and times may be easier than valuing yourself and your services in monetary units. Do not be afraid and quote yourself high , because if you are convinced that you do a good job, your basis for determining the price is based on the quality and confidence of being a good professional .

And what about those clients with whom we don't feel comfortable working? Well, we have to practice the no . As explained in error 20, there are three ways: raising the price of the work, subcontracting it or simply saying no. And I quote the author of the book: "Your business model is not like that of a parking lot that is interested in all cars, regardless of the brand. You have to select a little bit ."


Next reading session: 3-05 , “Among singles, bobos, dinkies and other tribes”, by Pilar Alcázar , on the characteristics of new consumers, segmentation and new business opportunities.