Make sure to only ask for the information you need to balance quality and quantity of leads. Remove page navigation: Landing pages serve one purpose—in this case, to drive leads. Removing navigation from the top of landing pages reduces distractions and helps keep users on task. Limit links: Removing external (or even internal) links keeps users on that path to conversion. While you may occasionally link to relevant information or social proof, limit links as much as possible.
Optimize for search: While most traffic will come from a paid ad or other marketing initiatives, landing pages can show up in search results. Make sure to optimize for mobile, include key terms, add image alt tags, and use headers to optimize for (free) organic traffic. Here's a quick checklist to ensure your landing page is optimized to drive leads—and show up tunisia email list in the search results. Lead generation landing page checklist Lead generation landing page examples Here's the thing about best practices—they're only right some of the time.
If everyone follows the same strategies, no one wins. Sometimes best practices don't fit your goals or branding. Here are examples of top lead gen landing pages that follow best practices—and a few that don't. Hootsuite Hootsuite is a popular social media managing app for scheduling social posts on multiple platforms and tracking social engagement. This landing page shows up in search results for "best social media scheduling app.