Social networks represent a huge source of customer data. This is due to the fact that users often post, comment and like content, share their interests and preferences, which allows collecting information about them. Here are some examples of social networks relevant to the Russian Federation, and how they can be used to collect customer data:
VKontakte . This social network has over 90 million active users in Russia. VKontakte provides an API that allows you to collect information about users, such as their name, age, gender, city of residence, kuwait phone number library interests, groups they are subscribed to, and much more. This information can be used to create advertising campaigns aimed at a specific audience.
Instagram . This is a popular photo and video platform with over 45 million active users in Russia. Instagram provides the ability to collect information about users who follow your account, such as their name, age, gender, location, interests, and how they interact with your content. This information can be used to create advertising campaigns aimed at a specific audience, as well as to analyze the effectiveness of your content and optimize your profile. (Instagram is banned in Russia)
Telegram is a messenger with the ability to create channels, groups, and bots. With the help of Telegram bots, you can automate the process of collecting data about customers, for example, offer users to fill out questionnaires and receive discounts on products or services in return.
6. Offline events
You can collect data about clients, understand who the client is, their preferences when meeting with clients. We will tell you how and where to do this:
Exhibitions . Also, hosting and/or attending exhibitions is an easy strategy to get new contacts. These are large events that attract a lot of visitors, so use this when you have the opportunity.
Courses and training. Organizing courses or training events can attract new customers and help you collect data about them. It can also be a useful way to increase customer loyalty by providing them with new knowledge and skills.
Conferences : Attending conferences and events in your industry can help you make new contacts and learn about new trends and opportunities for your business.
7. Webinars
People want to receive useful and relevant information, and webinars are a great content marketing tool for this purpose. A webinar is an interactive and informative way to educate relevant prospects and gather information. This way, you and your customers share data that is important to each other.
8. Reviews
Feedback provides great quality data and gives you insight into what people want. In exchange for a little contact information, they can share their opinions, and you will get more accurate data about your target audience’s preferences and will know how customers feel about your brand and its products.