How to Segment Your Customer Base
Posted: Thu Dec 26, 2024 6:38 am
Segmentation is the process of dividing your large customer list into subcategories that match your customers' unique characteristics, interests, and preferences. After all, our subscribers are people, and we should do our best to reach them accordingly. This means no generic mass mailings.
We've already briefly touched on segmentation above. The reason it's worth mentioning again is because without it, you risk sending the wrong content to the wrong people and losing subscribers. Why should you segment your email list?
Every person who signs up to receive your emails is at a India phone number library different level of readiness to become your customer (which is the ultimate goal of all this). If you send a discount coupon for your product to subscribers who don’t even know how to define their problem, you’ll probably lose them. This is because you’re skipping the trust-building and relationship-development phase.
Every email you send should speak to your subscribers as people you want to connect with, not as a herd of potential customers you're trying to force into one one-size-fits-all box.
The more you segment your list, the more trust you build with your prospects and the easier it will be for you to convert them into customers in the future.
How to segment your email list?
The first step in segmentation is to create separate lead magnets and opt-in forms for each part of the buyer's journey. This way, your contacts are automatically divided into separate lists.
Additionally, email marketing platforms allow you to segment your mailing list by contact details and behavior to help you send the right emails to the right people.
Segmentation of the customer base in Passteam
Here are some ways you can split your list:
Location;
Life cycle stage;
Industry;
History of interaction with your brand;
Language;
Purchase amount, purchase history;
In fact, you can segment your list any way you want. Just make sure that when you send emails to each subgroup, you make them as personalized as possible.
We've already briefly touched on segmentation above. The reason it's worth mentioning again is because without it, you risk sending the wrong content to the wrong people and losing subscribers. Why should you segment your email list?
Every person who signs up to receive your emails is at a India phone number library different level of readiness to become your customer (which is the ultimate goal of all this). If you send a discount coupon for your product to subscribers who don’t even know how to define their problem, you’ll probably lose them. This is because you’re skipping the trust-building and relationship-development phase.
Every email you send should speak to your subscribers as people you want to connect with, not as a herd of potential customers you're trying to force into one one-size-fits-all box.
The more you segment your list, the more trust you build with your prospects and the easier it will be for you to convert them into customers in the future.
How to segment your email list?
The first step in segmentation is to create separate lead magnets and opt-in forms for each part of the buyer's journey. This way, your contacts are automatically divided into separate lists.
Additionally, email marketing platforms allow you to segment your mailing list by contact details and behavior to help you send the right emails to the right people.
Segmentation of the customer base in Passteam
Here are some ways you can split your list:
Location;
Life cycle stage;
Industry;
History of interaction with your brand;
Language;
Purchase amount, purchase history;
In fact, you can segment your list any way you want. Just make sure that when you send emails to each subgroup, you make them as personalized as possible.