Remarketing: how to adopt this strategy in your company?

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Remarketing is a digital marketing strategy that helps companies increase their sales by reactivating relationships with leads and customers through actions focused on conversion.

Key takeaways from this article:
Remarketing is a marketing strategy that helps companies increase their engagement and sales levels by focusing on reaching out to old leads and existing customers.
When executed over the internet, the tactic uses cookies to verify data and, thus, segment and personalize campaigns according to the specificities of each lead or customer profile.
To start a remarketing strategy, you need to know your audience well and segment your contacts, think about different ad formats and monitor the results.
Remarketing can be a very useful strategy to optimize your sales. To learn more, download our free guide: How to Create a Sales Process and Its Steps .
By the way, remarketing helps to show that customer who hasn't done business with you for a long time or who abandoned the process halfway through, but that your company is still interested in meeting their needs.

At the same time, it’s a way to remind people that your brand exists. The result is usually an increase in sales and engagement rates. And who doesn’t want that, right?

Want to learn how to do remarketing? Then keep reading, as we explain what you need to know about this marketing strategy and also present 4 tips to put it into practice!

What is remarketing?
Remarketing is a strategy that focuses on re-engaging a brand with potential or current telemarketing leads, egypt telephone number data consumers who have previously contacted them but have not completed the process. Basically, these are those who have already shown interest in the solutions that the company offers, aiming to encourage a purchase.

For example, a B2B company could remarket potential customers who sought to learn more about a service by requesting a quote or downloading an e-book.

In this case, the data they left is used to try to insert them into the sales funnel again, through actions focused on attracting their attention.

At the same time, it is possible to use the strategy on customers who have already purchased a product/service. In this case, the tactic serves to present another complementary solution or offer an upgrade.

Remarketing is also done in online stores, such as when consumers abandon a shopping cart without completing the purchase. Either way, this type of campaign can help increase sales.

>>>> You may be interested in: How to use digital marketing for sales and increase brand reach?

How does a remarketing campaign work?
Internet remarketing campaigns work using cookies — and not the edible kind. In fact, these are text files that store user data and are used to track what people see on web pages. In other words, they show what people have shown interest in, and companies use this data to target their actions.

To better understand, do you know when you access a website and enter your username and password? Well, cookies save this information so that you don't have to type it all in the next time you access the page.

However, cookies also store other types of information, such as search history and other browsing data. And speaking of which, there are two types: third-party cookies and first-party cookies.

Third-party cookies are information about users' browsing habits collected by third parties, which can be accessed by marketing teams in remarketing campaigns. For example, a person searches for a product and starts receiving ads on other websites.

However, Chrome, which is the most used browser, is limiting access to this data , aiming to guarantee user security.

First-party cookies are data collected by the websites themselves, such as login, password and shopping cart information. And, although this type is more limited, it can also be used in remarketing, since you can still capture key information about your leads and customers.

How to do remarketing? 4 tips for a successful campaign
Now that you know what remarketing is and how this strategy works, it’s time to learn how to create a campaign for your company and, thus, win back leads and customers, boosting sales. Let’s go!

1. Segment your audience
The first step is to segment your audience, defining which consumer profiles you want to reach with the remarketing campaign. Will they only be people who abandoned their cart? Or will they be customers who haven’t purchased in a while?

This decision helps to define the details of the actions, such as what content to display, formats, contact methods, etc.

In fact, a remarketing campaign for someone who is already a customer has a different approach than one designed for someone who has never done business, but has only shown interest.

>>>> See also: types of target audience — what are the main ones and why define them?

2. Vary the formats
In addition to segmenting profiles, it is worth creating various formats of actions to reach as many customers as possible. These can be advertisements on websites, posts on social media, marketing emails and even phone calls.

Yes, you can use traditional sales outreach methods to remarket, especially if you’re a B2B company. For example, try sending an email or calling to remind them of your previous contact and offering a solution that could benefit the customer.

3. Offer special conditions
Whether you choose to send an email, text message, or call, it’s a good idea to offer your customers special conditions. For example, a discount if they decide to complete their purchase, or a special package tailored to their needs if they’re a returning customer.

4. Monitor the results
After starting your remarketing campaign, it is crucial to monitor the results. This way, you can know if the actions have yielded positive results, attracting more customers and increasing sales.

At this point, it is interesting to monitor marketing indicators , such as number and cost per click, in addition to conversion rates .

It is also interesting to have a CRM tool that allows you to monitor and manage the entire sales process. A good example is Agendor , which allows you to monitor everything from the planning stage to the after-sales stage.

Furthermore, Agendor stores customer history, facilitating the process of personalizing campaigns and increasing the chances of success of the strategy. Sign up and start using it right now, for free!