Cost of Customer Acquisition (COCA) measures how much money a company spends to acquire one new customer. This metric helps determine the effectiveness of marketing efforts in attracting new customers. The formula for calculating COCA is: total marketing costs / number of new customers.
7. Website Traffic
Website traffic measures the number of visitors visiting a company's website. This metric helps evaluate the popularity of the site and the effectiveness of marketing channels in attracting visitors. argentina phone number libraryThere is no calculation formula; the data is provided by analytical tools.
8. Leads
Leads are potential customers who have expressed interest in a company's product or service by providing contact information. This metric measures the effectiveness of attracting potential customers. There is no calculation formula, leads are registered in the customer management system (CRM).
9. Customer Lifetime Value (LTV)
Customer lifetime value (LTV) measures how much money a company can expect to receive from a customer over the entire period of their relationship with the company. This metric helps to assess the value of a customer to a business. The formula for calculating LTV is: (revenue from a customer * average number of purchases) - customer acquisition costs.
10. Click-Through Rate (CTR)
Click-through rate (CTR) measures the percentage of users who click on a marketing ad, link, or piece of content. This metric helps evaluate the effectiveness of advertising in capturing the attention of the audience. The formula for calculating CTR is (number of clicks / number of views) * 100%.