Pros & Cons of SMS Messages

A comprehensive collection of phone data for research analysis.
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shaownislam628
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Pros & Cons of SMS Messages

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Before we hit the tips, let’s start with the basics — what is an SMS message? SMS, otherwise known as short message services, is an opt-in marketing technique that requires sending text messages to customers.

Frequently, brick-and-mortar entrepreneurs and business owners use SMS messages to send promotional alerts, banking alerts, offer discounts, promote time-sensitive sales, and many more. Take a quick look at the example below.

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SMS message
Pros of SMS Messages
SMS messages is one of the most effective marketing channels for the following reasons:

1. Ubiquitous. SMS is the most ubiquitous messaging medium, despite fierce competition from email and push notifications. Every mobile device – smartphone and basic mobile device – can receive SMS messages, no matter location, telecom subscription, and internet status.

2. SMS messages can be personalized. Personalization is a powerful emotional trigger. It gets people’s attention and also lets them feel special, more in control, and more responsive.

A state of customer engagement report revealed that personalization increases consumer engagement by 98%. You can leverage SMS custom features in your messaging campaign by tailoring your messages by:
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