5 Reasons for your industry to invest in B2B ecommerce
Posted: Tue Dec 24, 2024 10:58 am
Reasons for the Industry to Invest in B2B Ecommerce
The period from 2020 to 2022 was marked by accelerated digital transformation and the great development of B2B ecommerce . The number of digital commerce users worldwide exceeded the 3 billion mark, according to the Statista report , this was mainly due to the pandemic.
This directly affected business-to-business sales. According to data presented by McKinsey & Company , the share of B2B in Brazilian ecommerce grew 62% after Covid-19.
Summary
1 – Order control and payment diversity
2 – Centralization of customer contact
3 – Ease of negotiations
4 – Campaigns on seasonal or commemorative dates
5 – Better use of time
1 – Order control and payment diversity
Companies that generate high revenue encounter obstacles when receiving payment honduras whatsapp database and, through e-commerce, their industry obtains greater agility, flexibility and viability in negotiations, whether with suppliers or customers.
With the expansion of payment methods, it is possible to choose the method that best suits the particularities of each business.
In an ERP like Sankhya , it is possible to include price tables for your products and sales channels, in addition to the possibility of different payment methods through the Customer Portal . The user can also save data or purchase again from a previously placed order.
All these features help convert your ecommerce.
2 – Centralization of customer contact
A B2B ecommerce promotes optimized, transparent and direct communication with industry customers.
Through digital channels, it is possible to correct order numbers and item quantities in a simple and practical way. Some tools already provide a button on the website that directs the user to a means of contacting the company.
Human relationships will always exist and be essential in any business model, but providing a digital channel to your customer gives them more confidence in the values offered.
This enables agile and personalized service , contact with customers is done remotely, allowing for more fluid and objective communication.
The consequence of these factors is the loyalty of a corporate client, a fundamental element for maintaining the industry's revenue targets, as these are the clients who purchase the products on a large scale and with a certain periodicity.
Many companies use the multichannel service strategy, where the price offered in e-commerce often serves as an anchor in negotiations.
3 – Ease of negotiations
In the digital environment, companies can now negotiate products in an optimized manner through the platform. This simplifies the order entry process, making it possible to expand the portfolio and, consequently, the number of sales.
Based on the report by the consultancy firm Híbrido , in collaboration with large companies such as Google and L'Oreal Brasil, it is possible to conclude that 36.5% of the forms of relationship between companies occur through B2B.
B2B sales interactions are expected to be conducted primarily through digital channels and the value of business-to-business ecommerce is expected to jump from $18.4 trillion (end of 2021) to around $22.172 trillion in 2022, according to data from Statista .
4 – Campaigns on seasonal or commemorative dates
In this B2B sales model, it is possible to predict your customer's purchasing needs, even before the quote is made.
The period from 2020 to 2022 was marked by accelerated digital transformation and the great development of B2B ecommerce . The number of digital commerce users worldwide exceeded the 3 billion mark, according to the Statista report , this was mainly due to the pandemic.
This directly affected business-to-business sales. According to data presented by McKinsey & Company , the share of B2B in Brazilian ecommerce grew 62% after Covid-19.
Summary
1 – Order control and payment diversity
2 – Centralization of customer contact
3 – Ease of negotiations
4 – Campaigns on seasonal or commemorative dates
5 – Better use of time
1 – Order control and payment diversity
Companies that generate high revenue encounter obstacles when receiving payment honduras whatsapp database and, through e-commerce, their industry obtains greater agility, flexibility and viability in negotiations, whether with suppliers or customers.
With the expansion of payment methods, it is possible to choose the method that best suits the particularities of each business.
In an ERP like Sankhya , it is possible to include price tables for your products and sales channels, in addition to the possibility of different payment methods through the Customer Portal . The user can also save data or purchase again from a previously placed order.
All these features help convert your ecommerce.
2 – Centralization of customer contact
A B2B ecommerce promotes optimized, transparent and direct communication with industry customers.
Through digital channels, it is possible to correct order numbers and item quantities in a simple and practical way. Some tools already provide a button on the website that directs the user to a means of contacting the company.
Human relationships will always exist and be essential in any business model, but providing a digital channel to your customer gives them more confidence in the values offered.
This enables agile and personalized service , contact with customers is done remotely, allowing for more fluid and objective communication.
The consequence of these factors is the loyalty of a corporate client, a fundamental element for maintaining the industry's revenue targets, as these are the clients who purchase the products on a large scale and with a certain periodicity.
Many companies use the multichannel service strategy, where the price offered in e-commerce often serves as an anchor in negotiations.
3 – Ease of negotiations
In the digital environment, companies can now negotiate products in an optimized manner through the platform. This simplifies the order entry process, making it possible to expand the portfolio and, consequently, the number of sales.
Based on the report by the consultancy firm Híbrido , in collaboration with large companies such as Google and L'Oreal Brasil, it is possible to conclude that 36.5% of the forms of relationship between companies occur through B2B.
B2B sales interactions are expected to be conducted primarily through digital channels and the value of business-to-business ecommerce is expected to jump from $18.4 trillion (end of 2021) to around $22.172 trillion in 2022, according to data from Statista .
4 – Campaigns on seasonal or commemorative dates
In this B2B sales model, it is possible to predict your customer's purchasing needs, even before the quote is made.