SEO in ecommerce: strategies to increase your sales

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SEO (Search Engine Optimization) is one of the most powerful tools for increasing the visibility and sales of an e-commerce business. Everyone wants to be at the top, and to be at the top of search engine searches we need to have strategies and consistency. In this article, we will explore essential SEO points for online stores, whether it is a b2b or b2c e-commerce. By putting all the points into practice, your company will certainly be able to attract more customers and gain authority.

Summary
What is SEO and why is it important for ecommerce
Keyword research for ecommerce
On-page optimization for ecommerce
Technical SEO in ecommerce
Relevant and quality content
Link building for ecommerce
SEO Monitoring and Analysis
Finishing the SEO journey for your ecommerce
What is SEO and why is it important for ecommerce
SEO, or search engine optimization, is the set of practices designed to ghana whatsapp database a website’s visibility in the organic results of search engines such as Google, Bing, and others. For online stores, SEO is vital for several reasons:

Increased visibility : Good SEO ensures that your store appears at the top of search results, increasing the likelihood of attracting visitors.
Qualified traffic : Optimizing for relevant keywords brings you visitors who are already interested in the products you offer.
Cost-effective : While SEO requires an initial investment, organic results are “free” and can be much more sustainable in the long run compared to paid advertising.
Credibility and trust : Well-positioned websites are seen as more trustworthy and respectable by users, strengthening your company's branding .
SEO is not a quick fix, but a long-term strategy that, when executed well, can lead to significant and sustainable growth for your ecommerce.

Keyword research for ecommerce
Keywords are the terms that users type into search engines to find products or information. Finding and using the right keywords is essential to attracting qualified traffic.

Importance of keywords : They connect your website content with users' search intentions.
Keyword research tools : There are several tools, such as Google Keyword Planner, SEMrush , Ahrefs, and Ubersuggest, that help you identify keywords that are relevant to your business.
Techniques for finding relevant keywords : Consider using long-tail keywords, which are more specific and generally have less competition. Also, analyze the search terms used by your competitors and use this information to improve your own strategy.
For example, instead of just focusing on “women’s shoes,” a long-tail keyword could be “comfortable women’s shoes for work.” This specificity attracts a more qualified audience with higher purchase intent.

On-page optimization for ecommerce
On-page optimization involves adjusting elements within your website’s pages to improve their visibility in search engines. Here are some essential practices:

Product titles and descriptions : Make sure each product has a unique, descriptive title that includes your main keyword. Descriptions should be detailed, informative, and include relevant keywords without overdoing it. Example: “Comfortable Women’s Work Shoes – Brand X.”
Use of headings (H1, H2, etc.) : Use heading tags to structure the content of the page. The main product title should be in an H1 tag, while subsections can use H2 and H3. This helps search engines understand the hierarchy of information.
Image optimization and alt text : Product images are crucial for ecommerce. Optimize images by reducing file size to improve loading times and use descriptive alt text for each image, including relevant keywords. Example alt text: “Comfortable women’s work shoes, black color, Brand X”.
Friendly URLs : Create short, descriptive URLs that include your main keyword. Avoid generic URLs with random numbers and letters. Example: “www.yourstore.com/comfortable-womens-shoes”.
Technical SEO in ecommerce
Technical SEO focuses on elements that are not necessarily visible to users, but you, as an ecommerce manager , should prioritize them because they are fundamental for search engines.

Site Speed : A fast website provides a better user experience and is favored by search engines. Use tools like Google PageSpeed ​​Insights to identify and fix issues that may be slowing down your site.
Mobile-friendly : With the increasing use of mobile devices for online shopping, it is essential that your website is responsive and offers a good experience on smaller screens. Google favors websites that are optimized for mobile devices.
Site structure and navigation : Make sure your site has a logical structure that is easy to navigate. Use a flat site architecture where important pages are just a few clicks away from the home page, making it easier for both users and search engines.
Use of SSL/HTTPS : Security is a ranking factor for Google. Ensure your site uses SSL to protect user information, which also improves customer trust.
Relevant and quality content
Creating high-quality (and consistent) content is one of the best ways to improve your SEO and engage your website visitors.

Creating detailed product descriptions : Descriptions should be unique, detailed and persuasive, providing all the information the customer needs to make a purchasing decision.
Blogs and articles : Keep an active blog where you can share tips, tutorials, and information related to your products. Make it part of your routine, always posting content on the same days and times, without fail (that’s how we do it here at Zydon). This practice not only improves your SEO, but also positions your brand as an authority in the industry.
Customer reviews and testimonials : Encourage customers to leave reviews and testimonials. User-generated content is highly valued by search engines and increases the credibility of your ecommerce site.
Link building for ecommerce
Backlinks, or links from other websites to yours, are one of the most important SEO factors.

Importance of backlinks : High-quality backlinks signal to search engines that your website is trustworthy and relevant.
Strategies for acquiring quality backlinks : Build relationships with influencers and bloggers in your niche, publish guest posts, participate in forums and groups related to your industry, and create high-quality content that other sites will want to link to.