What is digital marketing and how to do it? [2021]
Posted: Tue Dec 24, 2024 10:06 am
The answer to the question of what digital marketing is is by no means unambiguous. It is also known as web marketing or even online marketing , but in any case it belongs to the field of marketing. It encompasses all digital marketing activities, services and channels that are at home on the internet.
We know that the web is extremely vast and, especially with the rapid growth of smartphone users, the number of web visitors is increasing rapidly. Therefore, no company should ever afford to forget about digital marketing activities, online advertising campaigns and other rich opportunities that the web offers. Take advantage of the potential that the internet offers and decide on digital marketing !
Table of contents
What tools and channels do we use in digital marketing?
Digital marketing offers a whole range of different channels self employed database tools. Any website is actually its own channel on which certain products are advertised online. Therefore, website optimization is used to ensure their best possible ranking in Google search results, more on that later in the article.
What is digital marketing?
The most well-known online advertising channel is probably the Google Ads advertising platform , closely followed by Facebook advertising and, more recently, Instagram advertising. There are actually many more tools, but they all share the goal of presenting selected products or services to online users.
Benefits of digital marketing
Why should you choose digital marketing? Simply because it captures a large portion of your customers who are browsing the web and making a purchase decision. If you show them useful content or ads at the moment they are researching or are already interested in buying, they are much more likely to buy the product or send an inquiry for the service they are interested in.
One of the older digital marketing tools is email marketing. It involves sending a promotional message to your user base every now and then with a special offer, campaign, etc.
benefits of digital marketing
Recently, however, Google advertising and Facebook advertising have been increasingly used , which work in a slightly different way. We have complete control over the use of funds and we only pay when someone clicks on the ad (PPC) - that is, we pay for ads only for those who are very interested in the products or services.
Remarketing
Remember when we mentioned online ads that you only pay for when someone clicks on them? Another big advantage of digital marketing is the abundance of data and its accuracy. Remarketing can be used when, for example, someone clicked on an ad but ultimately did not make a purchase (which is also known in business jargon as a “no conversion”).
Through remarketing, we can show these users ads for our products again when they visit other websites and are clearly still in the decision-making phase. This is useful in all industries, but especially in those where the purchasing process is longer. A good example is buying a car.
online advertising
Since it's a major investment, we usually do a lot of research and take our time before we actually decide which car to buy. This process can take months, which is why remarketing is a very valuable online marketing tool !
How to get started with digital marketing?
As mentioned above, digital marketing is a broad field. Don't let that scare you, start at the beginning - with your website. Increase the popularity of your website with content marketing and first ensure more visits and more conversions with SEO optimization. This way you will establish a personal contact with your customers, which you can upgrade with marketing and communication via social networks and email marketing.
Before you get started, create a plan or strategy. A comprehensive marketing strategy (for offline and online marketing) will allow you to be present on multiple channels. It will be easier to ensure excellent promotion and increase the reputation of your company or brand.
With a comprehensive digital marketing strategy, you will definitely achieve the best results!
online digital marketing
Digital marketing: online and offline
There is also often an impression that digital marketing only takes place online, but this is not the case. Only the online part of it takes place online, while offline marketing is found on other channels. Offline digital marketing consists of: television and radio ads, SMS ads, digital signage and billboards.
However, online digital marketing is much more comprehensive. It includes:
SEO (website optimization)
Online advertising (Google Ads, Facebook, Instagram, etc.)
Content marketing
Email marketing
Website development
website creation
Digital marketing is more than advertising!
The logic of online sales and marketing is different. The Internet offers countless opportunities that are worth taking advantage of and thus ensure the growth of your income and sales. There are various new platforms for digital marketing, such as social and other networks, blogs, e-mail marketing and much more.
If you want to be the best, you have to use everything! So don't limit yourself to online advertising , but also learn about other powerful digital marketing tools.
Website optimization – SEO
By optimizing your website, you can generate more leads, more traffic, and more inquiries.
With the help of SEO services, you can increase your chances of success and ensure that your target audience finds and visits your website. If you want to achieve good results on the Internet, website optimization is simply necessary !
website optimization
How to do SEO?
If you type SEO website optimization into a search engine , you will get a long list of various articles that explain what SEO is from different perspectives. Remember when we said above that you should start at the beginning, with your website? When you start researching how to improve your website and increase the number of visitors, you will realize that for the entire digital marketing , the best decision in the long run is to start with website optimization.
We know that the web is extremely vast and, especially with the rapid growth of smartphone users, the number of web visitors is increasing rapidly. Therefore, no company should ever afford to forget about digital marketing activities, online advertising campaigns and other rich opportunities that the web offers. Take advantage of the potential that the internet offers and decide on digital marketing !
Table of contents
What tools and channels do we use in digital marketing?
Digital marketing offers a whole range of different channels self employed database tools. Any website is actually its own channel on which certain products are advertised online. Therefore, website optimization is used to ensure their best possible ranking in Google search results, more on that later in the article.
What is digital marketing?
The most well-known online advertising channel is probably the Google Ads advertising platform , closely followed by Facebook advertising and, more recently, Instagram advertising. There are actually many more tools, but they all share the goal of presenting selected products or services to online users.
Benefits of digital marketing
Why should you choose digital marketing? Simply because it captures a large portion of your customers who are browsing the web and making a purchase decision. If you show them useful content or ads at the moment they are researching or are already interested in buying, they are much more likely to buy the product or send an inquiry for the service they are interested in.
One of the older digital marketing tools is email marketing. It involves sending a promotional message to your user base every now and then with a special offer, campaign, etc.
benefits of digital marketing
Recently, however, Google advertising and Facebook advertising have been increasingly used , which work in a slightly different way. We have complete control over the use of funds and we only pay when someone clicks on the ad (PPC) - that is, we pay for ads only for those who are very interested in the products or services.
Remarketing
Remember when we mentioned online ads that you only pay for when someone clicks on them? Another big advantage of digital marketing is the abundance of data and its accuracy. Remarketing can be used when, for example, someone clicked on an ad but ultimately did not make a purchase (which is also known in business jargon as a “no conversion”).
Through remarketing, we can show these users ads for our products again when they visit other websites and are clearly still in the decision-making phase. This is useful in all industries, but especially in those where the purchasing process is longer. A good example is buying a car.
online advertising
Since it's a major investment, we usually do a lot of research and take our time before we actually decide which car to buy. This process can take months, which is why remarketing is a very valuable online marketing tool !
How to get started with digital marketing?
As mentioned above, digital marketing is a broad field. Don't let that scare you, start at the beginning - with your website. Increase the popularity of your website with content marketing and first ensure more visits and more conversions with SEO optimization. This way you will establish a personal contact with your customers, which you can upgrade with marketing and communication via social networks and email marketing.
Before you get started, create a plan or strategy. A comprehensive marketing strategy (for offline and online marketing) will allow you to be present on multiple channels. It will be easier to ensure excellent promotion and increase the reputation of your company or brand.
With a comprehensive digital marketing strategy, you will definitely achieve the best results!
online digital marketing
Digital marketing: online and offline
There is also often an impression that digital marketing only takes place online, but this is not the case. Only the online part of it takes place online, while offline marketing is found on other channels. Offline digital marketing consists of: television and radio ads, SMS ads, digital signage and billboards.
However, online digital marketing is much more comprehensive. It includes:
SEO (website optimization)
Online advertising (Google Ads, Facebook, Instagram, etc.)
Content marketing
Email marketing
Website development
website creation
Digital marketing is more than advertising!
The logic of online sales and marketing is different. The Internet offers countless opportunities that are worth taking advantage of and thus ensure the growth of your income and sales. There are various new platforms for digital marketing, such as social and other networks, blogs, e-mail marketing and much more.
If you want to be the best, you have to use everything! So don't limit yourself to online advertising , but also learn about other powerful digital marketing tools.
Website optimization – SEO
By optimizing your website, you can generate more leads, more traffic, and more inquiries.
With the help of SEO services, you can increase your chances of success and ensure that your target audience finds and visits your website. If you want to achieve good results on the Internet, website optimization is simply necessary !
website optimization
How to do SEO?
If you type SEO website optimization into a search engine , you will get a long list of various articles that explain what SEO is from different perspectives. Remember when we said above that you should start at the beginning, with your website? When you start researching how to improve your website and increase the number of visitors, you will realize that for the entire digital marketing , the best decision in the long run is to start with website optimization.