The ad should stand out
Posted: Tue Apr 22, 2025 9:27 am
The theme and tone of the ad must align with modern values.
One key consideration to remember is that Super Bowl ads must align with modern values. This has been made especially apparent over the last two years during the COVID-19 pandemic, with some brands choosing to mask the actors in the commercials, while others don’t.
This 2021 ad was commissioned by popular website design nigeria whatsapp number data 5 million tool Squarespace, featuring famed country artist Dolly Parton singing a reworked version of her song “9 to 5.” However, this ad falls short in that it promotes working overtime and the “side hustle” lifestyle in a time when people are already mentally and emotionally drained from living through a global pandemic, isolation, and working from home. The ad features people happy to be working late hours on their own time, when perhaps a different angle should have been taken to highlight the features of Squarespace during the workday or on a weekend as a hobby.
Another guideline that brands should follow is that the ad they produce should stand out from their competitors. An effective way to ensure that your ad will stand out is to add some unexpected elements to your campaign. For example, some companies may focus on causes outside of those affecting their traditional market.
One key consideration to remember is that Super Bowl ads must align with modern values. This has been made especially apparent over the last two years during the COVID-19 pandemic, with some brands choosing to mask the actors in the commercials, while others don’t.
This 2021 ad was commissioned by popular website design nigeria whatsapp number data 5 million tool Squarespace, featuring famed country artist Dolly Parton singing a reworked version of her song “9 to 5.” However, this ad falls short in that it promotes working overtime and the “side hustle” lifestyle in a time when people are already mentally and emotionally drained from living through a global pandemic, isolation, and working from home. The ad features people happy to be working late hours on their own time, when perhaps a different angle should have been taken to highlight the features of Squarespace during the workday or on a weekend as a hobby.
Another guideline that brands should follow is that the ad they produce should stand out from their competitors. An effective way to ensure that your ad will stand out is to add some unexpected elements to your campaign. For example, some companies may focus on causes outside of those affecting their traditional market.