Webinar for SaaS: The strategy to make live events that sell for your StartUp

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One of the biggest challenges for marketing and sales teams in SaaS companies is the constant search for leads.

More than having a constant flow of leads, the biggest challenge is creating a good relationship with them. After all, you want the customer to continue subscribing to your plan/software for a long time!

But building a good relationship takes time.

And time is money.

To help you improve your customer relationships and at the business owner database same time convert new leads, I present the Webinar for SaaS.

What is a Webinar and why should you use it?


Webinars are nothing more than another marketing channel . They serve both to connect your company with the public and to add value to it through real-time interactions .

In the case of SaaS companies, the Webinar only serves to add value because, in addition to adding value to the software or service, it also serves to teach consumers how to use the services.

Teaching your customer how your software works is the first step to building a good relationship with them.

Furthermore, if the customer has not purchased your product/service, by watching a Webinar they may end up being convinced to try it.

In short, webinars are an excellent channel for SaaS companies as they help to:

Generate Leads
Generate Demand
Engage with the public
Generate Value
Objective of your Webinar: What do you want to achieve?


Before getting started, it’s important to keep in mind what will be covered in your webinar and what its objective is.

To do this, it is interesting that you answer the following questions:

What is the purpose of your webinar?
Generate Leads?
Conversions?
Engagement?
What metrics will determine the success of your campaign?
Who is your target audience?
Having a defined target audience helps you define topics to be covered in your webinar.

Read also: 30 Motivational Phrases to help you win over your customers
How prepared is your audience?
Will your audience be able to understand what will be covered in your webinar?

Building a Webinar Campaign: Step by Step.


Now that you have in mind the objective of your webinar, the topic that will be covered, the metrics that will be used to determine whether your campaign was successful or not and your target audience , it's time to take the first steps:

1- Promote your Webinar
People won't guess you're doing a webinar, you need to promote it.

For this, there are several dissemination channels, some of which you are very familiar with:

– Paid advertising: The most popular are Google Ads and Facebook Ads. But if you want unconventional channels that bring a lot of return, I advise you to take a look at this list here.

– Email list: Remember the emails you collected from your blog, lectures, and everything else? It’s time to use them to promote your webinar. If you don’t know how to build a good email, check out our articles on Email Copywriting and FollowUp . They will guide you through the entire process!

– Facebook groups: An acquisition channel that many people discard, but which brings great results!

– Affiliate partnerships: SaaS partner companies can benefit from participating in and promoting each other’s webinars. In addition to adding value, mass promotion brings a lot of traffic and, hopefully, conversions for both companies.

2- Landing Page
It is extremely essential that you create a high-converting LP so that users register their emails so that they can participate in your webinar.

To create a high-converting LP, you need persuasive writing. If you don't have any knowledge of copywriting, check out this article here to help you optimize your conversion rate!

Also read: Remarketing and How to Re-Engage Your Customers: The Ultimate Guide
3- Email Sequence
There is no point in the lead registering and watching your webinar if you don't contact them afterwards.

You need to have a good FollowUp or even an automation flow that generates value after the user watches your Webinar.

Keep in mind that the user will quickly forget about you if you don't keep in touch with them!

There are several tools that can help you create a good automation flow. Check out the list here.

4- High Value Content
Don’t do a webinar just to sell something at the end.

Present complete and educational content.

Many SaaS companies produce content so good that users will pay to watch it again.

So create a webinar that is so value-packed that your audience will be eager to watch it again or even a future one.

If you want to get inspired, check out this list of books on marketing and sales.

Furthermore, the more personalized your content is, the more likely your audience will be willing to become part of your business.

Evaluation method: was your campaign successful or not?


Your campaign has come to an end, now it's time to measure the results.

It is very important that you get feedback from your campaign and monitor the results to know whether you achieved your goal or not.

Additionally, the data you acquired will show you which points you should improve and which ones you should continue doing.

The next webinar has to be better than the last one and so on.

To measure the result, it is advisable that you use tools such as Google Analytics or any other found on this list here.

Read also: Digital Marketing School - The ideal choice for your development in the market
Conclusion
The idea of ​​this article was to show how beneficial it is for a SaaS company to invest in webinars. In addition, it also presents a quick and practical guide on how to get started.