Why is user-generated content marketing so successful?

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UGC marketing is so successful because it's built on social proof—people trust the opinions and experiences of others more than pure advertising. The authentic and often unvarnished content that users create on their own has a tremendous impact on their target audience.

The following advantages characterize UGC marketing:

Increased credibility
Customers trust reviews and content from other users.

Cost efficiency
Brands save costs because the content is created by users rather than jordan phone number data professional agencies.

Increased brand awareness
When users share content about a product, it also reaches their followers and potential new customers.

engagement
Content created by real people creates more interaction and engagement with the brand.

UGC Marketing Benefits
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Successful UGC campaigns: practical examples
User-generated content is a powerful tool in modern marketing, allowing companies to leverage authentic content across multiple media directly from their customers. Here are some successful examples from Europe:

ASOS: #AsSeenOnMe
ASOS advertises with As Seen On Me - UGC Marketing
ASOS advertises with "As Seen On Me"

Fashion blogs and social media platforms are perfect channels for user-generated content. One example is the popular hashtag #OOTD (Outfit of the Day), under which thousands of users present their fashion looks every day. Fashion retailer ASOS has embraced this trend and developed an effective UGC strategy.

Since 2014, ASOS has offered an "As Seen on Me" section on its website, which provides access to photos of customers wearing ASOS clothing. Customers can either upload images directly to the ASOS website or post them on Instagram using the hashtag #AsSeenOnMe, which allows them to automatically appear on the ASOS platform.