How to build a consumer base in FMCG?
Posted: Sun Apr 06, 2025 8:22 am
Contrary to appearances, building a customer base for FMCG brands may not be easy at all. This is mainly due to the fact that customers usually do not interact directly with FMCG companies, but through their products. In fact, many brands in the FMCG market belong to the same company, and customers are not always aware of this. So, if you run an FMCG company, what can you do to build a customer base? Let's see what options you have.
Here’s a typical scenario – a customer walks into their favorite supermarket and grabs their favorite candy bar off the shelf. Of course, that candy bar is just a brand. The actual company behind it has a completely different chinese overseas australia database name and probably makes a few other candy bars as well. The customer buys the product and walks out of the store.
How aware are they of the FMCG company behind the bar? In most cases, little or none. Of course, FMCG companies are aware of this; that is why they do most of their communication through their brands, not the little-known “parent brand.”
However, this situation raises an interesting question – what can you do to build a customer base for your FMCG company?B
Here’s a typical scenario – a customer walks into their favorite supermarket and grabs their favorite candy bar off the shelf. Of course, that candy bar is just a brand. The actual company behind it has a completely different chinese overseas australia database name and probably makes a few other candy bars as well. The customer buys the product and walks out of the store.
How aware are they of the FMCG company behind the bar? In most cases, little or none. Of course, FMCG companies are aware of this; that is why they do most of their communication through their brands, not the little-known “parent brand.”
However, this situation raises an interesting question – what can you do to build a customer base for your FMCG company?B