In our previous spam article, we mentioned the things to look for in terms of email marketing and your domain health. And while these things are incredibly important, you should also pay attention to the content of your email. The truth is that if you include certain keywords and phrases in your email, the mailbox algorithms will be more likely to mark your emails as spam. So it’s worth knowing what to avoid!
When a mailbox receives a new email, it scans it from several perspectives. Typically, these algorithms take into account the following elements:
sender domain (and its quality),
email content (title and message),
attachments (links or attached files).
If all three aspects of your email seem fine, the message will most likely go straight to your primary inbox. However, if something in your email looks suspicious, most algorithms will probably throw your email into the spam folder.
As for the first and third aspects, we discussed them in detail in a chinese overseas asia database previous article. Here we want to focus solely on the content of your emails. Below you will find our tips and best practices to help you create emails that are good from the perspective of spam filters.
Do not include these words in your message
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