Marketing automation tools

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Online activity is essential for effective customer acquisition. The variety of media used for marketing campaigns (SEO, email marketing, PPC campaigns on social media, Google Ads) presents many challenges, such as making effective business decisions. Marketing automation tools like the Salesforce Marketing Cloud can help.

What is marketing automation?

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Marketing automation, as the name suggests, is an automated sequence of ig database marketing activities. These activities are carried out using specialized software. Marketing automation is characterized by the ability to conduct marketing activities across multiple media (social media, email, SMS) from a single panel.

Features of marketing automation tools

Marketing automation tools are characterized by a comprehensive marketing approach. This means they must have many different features, such as:

Implementation of email marketing campaigns:

Marketing automation tools offer the ability to automatically send emails to your mailing list. Additionally, most tools offer the ability to create personalized messages. Thanks to the drag-and-drop method, no additional skills are required to create accessible and engaging messages. Dynamic content also allows you to personalize your messages. For example, if you're sending a shoe discount coupon in an email, you can personalize the message by gender, sending women images of women's shoes and men images of men's shoes.