Theory and practice

[sumaiyakhatun26]

For the long-term success of your social media campaign, it's important to have a fixed editorial plan that specifies which content should be posted, when, and in what order.

Building on this, you can and should always be able to react flexibly to important innovations in your industry and adapt your posts accordingly. When initially implementing social media, it's sufficient to share content 2-3 times per week. This quota can then be gradually increased as your brand's reach grows.

authenticity
In addition to online shop optimization , the most important criterion for reaching nurse database customers and securing their attention is your own presence. An authentic presence on social media generates interest and inspires trust among your target audience. Therefore, you should consider in advance which topics and media you want to engage with in order to present yourself in a truthful and approachable manner.

The option of direct contact and interaction with customers via your own fan page or similar is also highly recommended in this context. This lowers customers' inhibitions about visiting your online shop and creates a more personal connection with you and your products.