Having a big following on Instagram can
Posted: Tue Dec 24, 2024 6:40 am
Having a big following on Instagram can lead to sponsorship deals and brand partnerships, as well as helping you grow a platform that could allow you to create and sell your own beauty products.
If you’ve not used Instagram before, great first steps are to:
Sign up for your Instagram account, making sure you upload a great photo of yourself—and fill out your bio.
Follow friends on Instagram: they might just become your first fans!
Find other beauty influencers and bloggers to follow: comment supportively on their photos and you may well start to get noticed.
Step 5: Try These Ideas for Your First Beauty Blog Posts
Not sure what to write about on your beauty blog? Crafting your first few blog posts can be tricky, so here are some ready-made beauty and lifestyle ideas to get you started:
Create a video tutorial showcasing your favorite makeup technique.
Write about the best products in a particular category (e.g. favorite lipsticks, mascaras, nail argentina phone number library , moisturizer, concealer, eye shadow…)
Share a funny or more personal story, e.g. about a style mishap or about a trend you tried in your teens which really didn’t suit you.
Give readers a sneak peek at your daily beauty routine: what’s essential and what do you skip when you’re in a rush?
Share problem-solving tips for specific beauty or skincare issues, e.g. hydrating products for dry skin.
Tell readers about your best makeup hacks or shortcuts.
Let everyone know about your amazing drugstore buys that perform as well as high-end products.
Write a round-up of advice from beauty experts or key influencers in the beauty industry.
Give your take on some recent beauty news, whether that’s new products from specific retailers, different trends, or even a celebrity’s skincare routine.
Review a new makeup product from a big brand like Sephora or Estée Lauder.
Interview someone in the beauty industry, like a hairstylist or a creative director. (If you can’t land an interview with them, you could round up some of their best quotes from other interviews.)
Step 6: Promote Your Beauty Blog and Optimize Your Posts for SEO
However gorgeous your beauty blog is and however interesting your posts are, you’ll still need to put in some work to promote your content.
Sharing your blog posts on social media (and encouraging your followers to share them too) is a great start. But you’ll also need to think about SEO—search engine optimization. This means making sure that your posts are easy for people to find through Google and other search engines.
You don’t need to become an SEO expert in order for your blog to rank well in Google. But you do need to follow some key best practices. To start with:
Focus at least some of your posts around keywords that your audience is likely to type into Google. For instance, “best red lipsticks” is a keyword. “Does dry shampoo work?” is a keyword. My free keyword research tool will help you come up with ideas.
If you’ve not used Instagram before, great first steps are to:
Sign up for your Instagram account, making sure you upload a great photo of yourself—and fill out your bio.
Follow friends on Instagram: they might just become your first fans!
Find other beauty influencers and bloggers to follow: comment supportively on their photos and you may well start to get noticed.
Step 5: Try These Ideas for Your First Beauty Blog Posts
Not sure what to write about on your beauty blog? Crafting your first few blog posts can be tricky, so here are some ready-made beauty and lifestyle ideas to get you started:
Create a video tutorial showcasing your favorite makeup technique.
Write about the best products in a particular category (e.g. favorite lipsticks, mascaras, nail argentina phone number library , moisturizer, concealer, eye shadow…)
Share a funny or more personal story, e.g. about a style mishap or about a trend you tried in your teens which really didn’t suit you.
Give readers a sneak peek at your daily beauty routine: what’s essential and what do you skip when you’re in a rush?
Share problem-solving tips for specific beauty or skincare issues, e.g. hydrating products for dry skin.
Tell readers about your best makeup hacks or shortcuts.
Let everyone know about your amazing drugstore buys that perform as well as high-end products.
Write a round-up of advice from beauty experts or key influencers in the beauty industry.
Give your take on some recent beauty news, whether that’s new products from specific retailers, different trends, or even a celebrity’s skincare routine.
Review a new makeup product from a big brand like Sephora or Estée Lauder.
Interview someone in the beauty industry, like a hairstylist or a creative director. (If you can’t land an interview with them, you could round up some of their best quotes from other interviews.)
Step 6: Promote Your Beauty Blog and Optimize Your Posts for SEO
However gorgeous your beauty blog is and however interesting your posts are, you’ll still need to put in some work to promote your content.
Sharing your blog posts on social media (and encouraging your followers to share them too) is a great start. But you’ll also need to think about SEO—search engine optimization. This means making sure that your posts are easy for people to find through Google and other search engines.
You don’t need to become an SEO expert in order for your blog to rank well in Google. But you do need to follow some key best practices. To start with:
Focus at least some of your posts around keywords that your audience is likely to type into Google. For instance, “best red lipsticks” is a keyword. “Does dry shampoo work?” is a keyword. My free keyword research tool will help you come up with ideas.