Drip emails of support
This type of drip email campaign is designed to encourage consumers to purchase your product or service. The first email can address one or two pain points, and the second can address a key benefit of your product or service.
Continue reading in subsequent emails by describing additional benefits, sharing helpful information, and even explaining case studies. In the final email, offer a coupon or other offer your subscribers can't refuse.
Inspiring/Inactive Emails
Marketing professionals sometimes feel like cheerleaders. There's no gentler way to put it.
You may need to pull out the pom-poms and megaphones to bring back people who haven't been active in your emails lately. Perhaps they're deleting your emails without reading them or not clicking on them.
Either way, use humor and wit to re-engage your prospects. You can betting data also invite them to unsubscribe if they're no longer interested. This is fine. You don't want to ruin your reputation by annoying people who don't want to hear from you.
The goal here is to rekindle your prospects' enthusiasm for your brand. You can mention your latest Instagram activity or invite your prospects to respond with questions or concerns.
Maintain an upbeat tone in these emails. Be open to users' humor and, if appropriate, offer a "Welcome Back" coupon or other incentive.
Complete task/Emails almost completed
This type of drip email campaign is most effective when used before an event, such as a live webinar. You want to fan the flame and excite your prospects. The finish line is almost here!
Send weekly emails to remind your prospects of upcoming events. Add a few teasers to whet their appetite for the information you'll share.
Keep these emails very short. They're a bit like a reminder calendar, but with more personality. If you want to use images, consider a countdown timer.
Inspiring/Inactive Emails
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