What is the definition of an email campaign?

[Jahangir655]

An email campaign is a series of tasks you perform to collect email addresses from potential customers and promote products or services to them via email. This usually starts with setting up a top bar or exit pop-up on your website to encourage people to sign up.

Email campaigns can be one-off or evolve into a series of messages sent gradually.

When opting for a series, it's essential to maintain a consistent theme throughout, even if the calls to action (CTAs) vary from email to email.

This helps keep everything cohesive and engaging!

A smart strategy is to segment your audience into different groups instagram database based on their interests or needs. This ensures that each individual receives content tailored to their preferences and needs.

email campaign examples

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As you collect email addresses, you transfer them to your email management system, allowing you to send targeted emails to your audience. Your emails can inform, inspire, entertain, or provide other types of value.

Think of it as a cycle. You invite people to sign up for your email campaign and then provide them with valuable content with the hope that they'll reciprocate and purchase your products or services.