7 Things You Need to Do Before Creating an Online Course – Create and Sell Digital Products

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Creating an online course is a multi-step process. Before moving on to the main task, there are elements of the process that you should consider in advance. How to prepare for creating an online course? How to get started? Our article covers all the steps of the process, read on to find out more.

7 Things You Need to Do Before Creating an Online Course – Table of Contents:
Decide on the subject of your course
Identify your target audience
Do market research
Analyze the competition
Define the UVP
Create a community
Creating an online course – summary
Decide on the subject of your course
Before you start writing your online course, think about the domain that you belarus whatsapp number database enough knowledge to share with others. The best topic connects your skills, interests, and experiences.

You don’t need to have professional knowledge to teach others. For course participants, there are more important things than a certificate and those are: your commitment and passion. If you have any achievements in your field, use them as a guide for your development and design your online course accordingly.

Identify your target audience
Creating a course requires many hours of work and a lot of effort. What is crucial here is that the creator expects his product to find acceptance and admiration from others. Expectations may not be met when the target audience is poorly defined.

No product is designed for everyone – if it is, then most likely no one will use it, because such a product will not be able to meet the needs of any specific group of users. Having the topic of your online course, think about who could benefit most from your course.

Once you have identified your target audience, try to make it even more specific. For example, when creating online courses on playing the guitar, try to create courses for beginners, or even more precisely – for beginner guitarists who want to develop their skills in playing rock music. This way, you will narrow down your target audience, which will allow you to reach customers who are interested in exactly the topic of your course.

Do market research
Before creating your online course, think about the real needs that people have today. Do market research because your assumptions about the real interests of customers may be wrong. To analyze the market, use solutions available on the Internet:

Google Trends – this tool allows you to access information about the topics of questions asked by Google browser users. You can compare different types of searches using this tool. In addition, the site allows you to create lists of the most frequently asked phrases.
Google trends - creating an online course
Ubbersuggest – is a tool that you can use for free in a limited edition. To get access to all the features, you need to pay for one of three packages. The platform allows you to check the number of searches for a given phrase and its competitiveness. Similar features are offered by programs such as Ahrefs, Semrush or Surfer.
Ubersuggest - creating an online course
AnswerThePublic – the tool allows you to search for the given entry in the browser. After the search, a graphical visualization is generated that shows the phrases searched by Internet users that contain the given entry. The number of free searches is limited.
Answer the public - creating an online course
Analyze the competition
First and foremost, we should know our competitors and their offerings. There is no point in copying their ideas, but it is good to create a product that stands out from the crowd. Competitor analysis can help you reach your niche. Just take a closer look and analyze what part of the knowledge has not been covered by other creators and then fill the gap in the market.

Sometimes, the topic is so popular that there aren’t many unique ways to present it. In this scenario, you might want to consider changing the target audience. Instead of creating yet another course for men on money management, try presenting the same topic to a different group of users. What about women, or female students who are just starting out in the workforce and need to learn how to better manage their budget?

Define the UVP
If you want to reach your customers and encourage them to buy your online course, you need to show them all the benefits of your course. Write a description, where you inform your users about the course content and the expected results – they need to know what new knowledge they will acquire.

In the course for beginner UX designers, write that after the course your participants will have finished the project in AdobeXD and will be able to use it in their project portfolio. About the efficient creation of UVP, read the article here .

What are online courses?
Create a community
You don’t need to have a finished product to start building your future audience. No matter how good your online course is, no one will know about it until you have an audience that can buy it. Build relationships with your potential buyers early.

There are many ways to build an engaged community for your brand. Think about the communication channels they use. For your independent color analysis course, search for recipients on Instagram. Before creating products for HR professionals, consider opening a LinkedIn account.