products and services are highly

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5. Customer Case Analysis We selected customer cases with relatively large brand influence and relatively good application effects in the fast-moving consumer goods industry for detailed analysis. They are: Three Squirrels, Hubang Hot Sauce, Besute, . Three Squirrels Three Squirrels, as a household name snack brand, has now developed into a leading enterprise and listed company in the nut industry serving more than .1 billion consumers, firmly occupying the first place in the entire industry of online and offline nut snacks. Digital marketing is an important part of Three Squirrels' 10 billion strategy. It uses the support of its moderate distribution plan to empower the brand and increase sales through large-scale vivid display to establish a truly integrated operation.



At the same time, it realizes full digital coverage of japan mobile numbers business scenarios for transactions with dealers, saves costs while achieving efficient transactions, makes all work data traceable, boosts dealers' confidence in cooperation, and realizes digital empowerment of new revenue growth. . Hubang Hot Sauce Hubang Hot Sauce is a new-style hot sauce brand in China and also a popular hot sauce on the Internet. It once successfully broke out of the circle with the takeaway scene as a breakthrough point and formed its own set of mature operating models. After Hubang Hot Sauce grew and developed, traditional marketing methods encountered obstacles in the digital age.



Therefore, seeking digital marketing methods has become an urgent problem to be solved. In team management, managers can manage the sales behavior of business personnel and have a more intuitive understanding of the sales staff's work process, work route, visit situation, etc. If a problem is encountered, it can be discovered and handled in time, and customer loss will not be caused by employee changes. In customer management, it can intelligently identify target customers and then formulate targeted plans to attract customers and classify and grade them, label them accordingly, and maintain them in a targeted manner to improve customer conversion rates.