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In the face of these two types of merchants, how can retail companies and e-commerce platforms achieve a comprehensive low-price strategy? Well-known brands generally have a very strict price control system to ensure that the interests and stability of the channel will not be affected by continuous price cuts, which will damage the brand image and the long-term trust relationship with consumers in terms of cost-effectiveness. However, retailers and e-commerce platforms hope to quickly establish the platform's "low-price mentality" through discounts and promotions of well-known brands, and then combine relatively low-priced non-famous brands and white-label products to obtain more lucrative profits.



It is not easy to build an absolute low price japan mobile number code for well-known brands, especially for open-model e-commerce platforms. Since merchants have independent pricing power, e-commerce platforms cannot force merchants to provide lower prices. Generally speaking, e-commerce platforms generally use traffic incentive policies to allow merchants to provide lower prices. A more radical strategy is to obtain merchant authorization through the "automatic price-following" system and quickly adjust the price of goods directly according to the price of competing platforms. The self-operated procurement and sales model obviously has stronger pricing power than the open-model e-commerce platform. After all, the goods are already in the platform's warehouse, and the platform is likely to have the final say on what price to set for sale.



The self-operated model of JD.com is not about whether it can achieve low prices, but whether it wants to achieve low prices. The explosion of the JD.com procurement and sales live broadcast room also shows that JD.com must use the advantage of the self-operated model with pricing power to achieve low prices again to win consumer recognition. Well-known brands are naturally aware of this, so it is difficult for platforms to purchase a large number of new products for discount promotions. Most of them are out-of-season and inventory products. These products can still attract a large number of users at an absolutely low price and quickly establish a low-price mentality.