Tips to make your point of sale more attractive
Posted: Mon Dec 23, 2024 10:44 am
Choosing the point of sale (POS) is the most important factor for a store, as it is where the consumer has their first and main contact with the product and the brand. Therefore, it is essential that it is attractive and well located, among other things. This is where lighting, decoration, customer comfort, air conditioning, soft and discreet music, among other subtle details that will build a positive energy that will help in the decision-making process of your target audience, come into play.
To begin with, choosing the environment should be the first point to be considered. Check out some factors that should be analyzed when defining the location of your point of sale:
Access: Check if the area is safe, if there are different transport options, if the establishment is accessible to everyone, including people with disabilities.
Visibility: Check whether your facade stands out from the others, whether it has good lighting and whether there is frequent movement in the area.
Demographic profile of the region: It is important to make sure that your point of sale is geographically close to your target audience. In addition, try to find out about the interests, income and purchasing behavior of those who pass by there and whether being in that location increases the range of potential buyers.
Geographical distribution of competition: Analyze the surrounding area. This way, you can either avoid having stronger competitors too close by, or enter regions that are already known for concentrating stores in the same segment.
Read also: HOW TO IMPLEMENT AN EFFICIENT SALES PROCESS IN YOUR COMPANY
Once you have chosen your point of sale, it needs canadian cfo email list to be impeccable. Check out some tips on how to make it more attractive:
Products: The products offered must always be impeccable. Free from dirt, dust, scratches or signs of aging, after all, they will be the ones that attract new customers.
Salesperson training: Providing adequate training to your salespeople so that they understand the importance of always being helpful, smiling and helpful, but without being intrusive or annoying to potential consumers is essential.
Lighting: The ideal light directs the buyer's eyes and attention to what the store wants to highlight, making the product attractive.
Decoration: The decoration, furniture and objects of your point of sale must be in tune with what you sell. If the products are modern, for example, choose a decoration that is in line with this proposal.
Hot spots: The hottest spots in the store are usually near the entrance or the checkout. Don't forget this detail!
Based on this article, it was possible to understand the importance of keeping a point of sale in good condition, attractive and that catches the attention of your target audience. What do you currently do to make it more pleasant and interesting? Share with us in the comments!
To begin with, choosing the environment should be the first point to be considered. Check out some factors that should be analyzed when defining the location of your point of sale:
Access: Check if the area is safe, if there are different transport options, if the establishment is accessible to everyone, including people with disabilities.
Visibility: Check whether your facade stands out from the others, whether it has good lighting and whether there is frequent movement in the area.
Demographic profile of the region: It is important to make sure that your point of sale is geographically close to your target audience. In addition, try to find out about the interests, income and purchasing behavior of those who pass by there and whether being in that location increases the range of potential buyers.
Geographical distribution of competition: Analyze the surrounding area. This way, you can either avoid having stronger competitors too close by, or enter regions that are already known for concentrating stores in the same segment.
Read also: HOW TO IMPLEMENT AN EFFICIENT SALES PROCESS IN YOUR COMPANY
Once you have chosen your point of sale, it needs canadian cfo email list to be impeccable. Check out some tips on how to make it more attractive:
Products: The products offered must always be impeccable. Free from dirt, dust, scratches or signs of aging, after all, they will be the ones that attract new customers.
Salesperson training: Providing adequate training to your salespeople so that they understand the importance of always being helpful, smiling and helpful, but without being intrusive or annoying to potential consumers is essential.
Lighting: The ideal light directs the buyer's eyes and attention to what the store wants to highlight, making the product attractive.
Decoration: The decoration, furniture and objects of your point of sale must be in tune with what you sell. If the products are modern, for example, choose a decoration that is in line with this proposal.
Hot spots: The hottest spots in the store are usually near the entrance or the checkout. Don't forget this detail!
Based on this article, it was possible to understand the importance of keeping a point of sale in good condition, attractive and that catches the attention of your target audience. What do you currently do to make it more pleasant and interesting? Share with us in the comments!