Getting to where it would otherwise be difficult

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With dynamic search ad (DSA) campaigns, we ensure that any additional traffic that we may be neglecting and not taking into account is collected.

Initially, we capture it and forward it to the web section that Google considers, in order to later analyze it with the search terms and be able to add it to one of the already active campaigns or to create a new and specific one.

Example of a type of application perfect for these campaigns
Let's imagine that PC Componentes has the headphones section on its website.

To be honest, with the huge variety of products they offer, it would be almos email list singapore t impossible to cover a category like headphones to the point of being able to divide it by headphone brand or, even going a step further, by headphone model.


Dynamic Search Ads - Example
With a standard search campaign structure, we could:

1.- Generate ads for the most sought-after brands
In this way, if we detect that the Beats by Dre brand is a TOP brand, we could create a specific group or campaign for it.

2.- Generate ads for the most sought-after models
So, if we observe that the Beats by Dre Studio 3 are a top-selling product and have a good search volume, we could also have a group/campaign for this product.

However, in many cases we may consider that it is not worth the effort to implement such a granular structure because the time we are going to invest in developing it is not in line with the benefit it will bring us.

For these cases, dynamic search ads are a good option.

And they will allow us to enjoy the enormous relevance of showing a highly personalized paid advertisement for that model of headphones or that brand, simply by feeding off of our own website.