Holiday advertising – tricks that work

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How to stand out in the crowd of campaigns during the holiday season? Beat the competition, design a winning campaign and attract all the customers


Consumers will spend more time on their phones than usual during the holidays, searching for the best last-minute deals. Take advantage of digital marketing and show everyone the promotions you've prepared! We bring you ideas, tips and mistakes for holiday advertising.


Tips for successful advertising

Don't forget about emails


Don't skimp on email marketing. Social media advertising can be much more expensive during the holidays, as everyone has discounts and everyone wants to advertise. Therefore, we suggest creating engaging emails with great discounts during the holidays. Also, Facebook Messenger campaigns are a great choice for directly addressing your customers. Don't forget about coupons , which are a proven way to increase revenue and increase engagement in the emails you send.

Focus on emotions


Throughout the year, we encourage customers to buy products with a sense of urgency, while maintaining the fear of missing out on value by offering products for a limited time only. While this works year-round, a different approach is used during the holidays. In addition to urgency, it’s important to focus on emotions . Holidays evoke mixed emotions in customers, and if your marketing all mobile number list free approach manages to evoke the right ones, you have the best chance of attracting new customers. Shopping during the holidays and the biggest sales can be very stressful, so make sure your product is a solution to the problem !


Offer gift ideas


In most cases, people don't know what to buy as gifts for their loved ones. Help them find the perfect gift, offer them more ideas , and they'll definitely make a purchase. Customers will feel grateful for the ideas, but don't forget to come up with a good call to action, which is crucial for conversion.

Use emoticons.


Emoticons are extremely important for attracting attention . Use emoticons in email titles and campaigns, as statistics show that using emoticons in the email title increases the open rate by 66%. Even if you insert a holiday emoticon, the success of the campaign is guaranteed.


Organize a prize contest


To get more views on your profile, consider running a giveaway on Facebook or Instagram. Everyone loves free stuff, and they especially love it during the holidays. Reward your followers with discounts, small gifts, or coupons. Don’t forget to ask participants to comment and share your post to drive even more engagement.


Red Brick - holiday advertising on social networks

Most common mistakes


The most common mistake when advertising during the holiday season is rewarding new customers much more than existing ones or completely ignoring existing ones. This is most noticeable during the Black Friday period, when brands try to reach new customers with huge discounts, while completely ignoring existing customers. So instead of considering holiday discounts as an opportunity to acquire new customers, focus on your loyal customers, because they are very likely to keep coming back even after the crazy promotions.


80% of your future profits come from 20% of your existing customers


Customers start looking for what they plan to buy long before the start of sales. A big mistake is to start advertising during Black Friday or before Christmas. Start now! Remember the expensive advertising prices during the biggest discounts when everyone is advertising. Get ahead of the competition and be the first to advertise your sales and attract customers before the rest!