Industrial Inbound Marketing: a strategy focused on the recurring generation of new leads
Posted: Mon Dec 23, 2024 9:14 am
ndustrial Inbound Marketing is a strategy closely linked to the new concept of Industry 4.0.
Also known as attraction marketing, this is a strategy that allows you to maintain a frequently updated list of leads, in addition to classifying them for the offer.
In this article, we will discuss how industrial inbound marketing can help your company and the steps to maintain constant and efficient lead capture. Stay tuned!
INBOUND MARKETING IN INDUSTRY
Inbound marketing is a series of marketing strategies that focus on creating content to capture qualified leads. These leads will provide data to establish a relationship between the customer and the company, which can culminate in conversion.
Content marketing is one of the strategies used by inbound marketing, which will use content to establish ties with your future customer.
It is important to remember that the sales cycle between industries is much more complex than other B2B segments. This is because it is necessary to involve several fronts, not only the purchasing process but also greater knowledge about the product and the company.
Considering that cross-industry sales need to be more consultative, inbound marketing can act as a shortcut in educating the lead about the product offered.
THE INBOUND MARKETING INDUSTRIAL FUNNEL
In traditional inbound marketing, the sales funnel is made up of the attraction, nurturing, conversion and sales phases.
As we mentioned earlier, the sales cycle in the industry is slower. Therefore, the sales funnel takes on a new format:
Learning and discovery:
This is the lead's first contact with your content and they canada telephone numbers usually don't yet know they have a problem. At this stage, the lead's attention is captured and the company presents its market positioning on the subject.
Problem identification:
At this stage, the company already shows the lead that they have a problem.
Presentation of the solution:
Once the lead has recognized that they have a problem and are looking for a solution, the company will demonstrate how its product can help them.
Purchase decision:
This is the last stage of the funnel. It is the moment when the customer chooses the best solution for their problem and is ready to make the purchase.
There is not much difference with the conventional customer journey. The advantage is that it offers a great deal of knowledge about the product or service, in addition to creating an authority in the segment.
Many industrial buyers were influenced by some type of content before deciding to make a purchase. This proves that industrial inbound marketing is efficient in optimizing the sales cycle in this segment.
Also known as attraction marketing, this is a strategy that allows you to maintain a frequently updated list of leads, in addition to classifying them for the offer.
In this article, we will discuss how industrial inbound marketing can help your company and the steps to maintain constant and efficient lead capture. Stay tuned!
INBOUND MARKETING IN INDUSTRY
Inbound marketing is a series of marketing strategies that focus on creating content to capture qualified leads. These leads will provide data to establish a relationship between the customer and the company, which can culminate in conversion.
Content marketing is one of the strategies used by inbound marketing, which will use content to establish ties with your future customer.
It is important to remember that the sales cycle between industries is much more complex than other B2B segments. This is because it is necessary to involve several fronts, not only the purchasing process but also greater knowledge about the product and the company.
Considering that cross-industry sales need to be more consultative, inbound marketing can act as a shortcut in educating the lead about the product offered.
THE INBOUND MARKETING INDUSTRIAL FUNNEL
In traditional inbound marketing, the sales funnel is made up of the attraction, nurturing, conversion and sales phases.
As we mentioned earlier, the sales cycle in the industry is slower. Therefore, the sales funnel takes on a new format:
Learning and discovery:
This is the lead's first contact with your content and they canada telephone numbers usually don't yet know they have a problem. At this stage, the lead's attention is captured and the company presents its market positioning on the subject.
Problem identification:
At this stage, the company already shows the lead that they have a problem.
Presentation of the solution:
Once the lead has recognized that they have a problem and are looking for a solution, the company will demonstrate how its product can help them.
Purchase decision:
This is the last stage of the funnel. It is the moment when the customer chooses the best solution for their problem and is ready to make the purchase.
There is not much difference with the conventional customer journey. The advantage is that it offers a great deal of knowledge about the product or service, in addition to creating an authority in the segment.
Many industrial buyers were influenced by some type of content before deciding to make a purchase. This proves that industrial inbound marketing is efficient in optimizing the sales cycle in this segment.