2.4 Ad improvement and AB testing

[Irfanabdulla1111]

We have many ways to implement ad boosting and AB testing, but in this case, and keeping things in mind, we are going to see how SEMrush can help us in this task, since it does it very well.

Just go to the Research and Ad Creation section and choose Ad Builder (1) .

So, enter a competitor's domain (2) and you can get ideas for your ads based on theirs.

If you like any of the ads you see and want to use it as a template, click on the icon (3).


Ad Builder - Google Ads Campaigns
A new window will open where we can customize the ad the way we like and incorporate it into a Google Ads campaign or ad group.

To do this, it is a prerequisite that we have connected our Google Ads campaigns to SEMrush, which is a great idea.

2.5 Analyze the performance of your ad extensions
We have talked in this article about the importance of ad extensions as a way to position ourselves higher in paid results.

Now let's see how we can analyze the performance of the extensions.

We have two ways, to see how they perform within a given campaign or at a global level.

From the Google Ads online interface we just have to select the campaign and click on Ads and extensions (1) .

So, we choose the associations view (2) .

We will be able to see the performance of each individual extension associated with the campaign, divided by extension type.

So, we may want to change, for example, a sitelink that is not having the expected CTR or ROAS we are looking for, to include another one.

If we want to see how the extensions are performing globally in all the campaigns/ad groups in which they have been added, we choose the extensions view (2).


Performance of your extensions by campaign - Google Ads Campaigns
2.6 Adjust device bidding in your campaigns
It is a fairly widespread trend that mobile traffic usually converts worse tha email list of australia desktop traffic.

However, if we take into account that it is currently difficult to analyse the role of mobile traffic as a generator of conversions , if we introduce a negative bid adjustment for it, it is advisable that it be quite moderate.

Some of the current difficulties in fairly assigning the appropriate weight to mobile reside in the problem of linking those mobile searches that ultimately end up on desktop.

Google Ads cross-device conversions are an approach, but for this to happen the user has to be logged in on mobile with their Google account and later, also on desktop when they convert, or vice versa.