Common Website Mistakes, What SEO Professionals Say

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One of the biggest mistakes in e-commerce is not being exquisite in the User Experience.

Within this point we will highlight the loading speed of electronic commerce.

If users search for our products on mobile devices, it is clear how important it is for them to have an excellent user experience that involves a quick response when providing information about our products and, even more so, at the critical moment when they decide to make their purchase.

Once this speed has been optimized, what good will it do us if we are not able to “retain” the user and make their stay on the website pleasant?

It is a common mistake not to take care of aspects such as giving the potential client alternatives, ideas and suggestions that not only meet our main conversion focus (purchase) but also ensure that the user finds our website a place where they can spend a pleasant time.

Making a similarity with the offline world, we must make our site a “physical” store with the best display (title and description within the SERPs that encourage clicking) and the best products, but also a place to browse the shelves, combine products, ask the assistants and receive any information regarding what you want to buy through excellent customer service.

If we manage to make this experience optimal, all of the above will have an impact on SEO metrics that are vital for the positioning of our website: if the user has wanted to take a walk through our store and browse our shelves (categories), we will increase the page view metric and reduce bounce rates, as well as significantly increase the time on page and exponentially increase the chances of conversion.

Error 404: 301 Permanent Redirects
For me, these errors fall into the same category.

What to do with out-of-stock products?

It is normal for 404s to be generated in an e-commerce and it is known that they are assumed by both the Google algorithm and by webmasters and SEOs.

The problem is when the ratio between 200 and 404 codes decreases exponentially.

I think you have to be very attentive to the proportion of 404s on the site and act before email list india they proliferate, even though it is not always easy to predict them.

If we set 301 when detecting a non-existent page, we will multiply the number of permanent redirects.

Furthermore, it is not always easy to establish a parent category when products are categorized by ID and not following a route that allows us to redirect them to higher categories.

The problem is making key decisions, do I assume 404 up to what limit?

How many redirects can I handle without them increasing exponentially and multiplying the requests to the serve